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Apple acquires Snappycam photo app company


Apple has reportedly bought the small firm that makes a popular images app, the most recent signal the gadget maker is gearing up efforts to innovate via acquisitions.

SnappyLabs, the corporate that makes an app known as SnappyCam, which provides features to smartphone cameras, is Apple’ newest goal. The corporate used to be sold for an undisclosed sum, first mentioned through tech weblog TechCrunch and later tested by using Re/Code. Apple didn’t reply to USA TODAY‘s requests for remark.

SnappyCam is a $1 app that enables smartphone customers to switch the way in which the constructed-in camera takes pictures and the way speedy the pictures are taken. The app is perfect recognized for a function that enables a smartphone’s camera to maintain taking photographs in speedy succession so long as the on-display shutter-button is depressed.

Apple’s buy of SnappyCam is probably the most contemporary proof of its transfer far from being immune to mergers and buyouts shaped when co-founder Steve Jobs was once CEO.

The collection of buyouts is heating up as Apple faces more challenging competitors and lengthening criticism for its lack of in-home innovation. Regardless of years of anticipation, Apple-branded smartwatches and TV products have but to materialize. It’s anticipated to unveil an iWatch in late 2014. Intervening time, Samsung and smaller tech gamers like Pebble have beat Apple to market with smartwatches.

Shares of Apple are down greater than 22% from their all-time excessive set in September 2012. Apple’s inventory Friday fell $12.15, 2.2%, to shut at $540.ninety eight.

Ultimate year, Apple offered eleven firms, starting from social media analytics firm TopsyLabs in December to Hopstop.com, a trip knowledge website online, in July, says S&P Capital IQ. That was once up from simply two buyouts in 2011, the remaining year Jobs served as CEO. Apple handiest offered one firm in all of 2009, a tune provider known as Lala.com that used to be a rising chance towards iTunes, which Apple later shuttered. And in 2010, Apple sold simply 4 corporations.

Apple’s newest deal underscores how the standard and value of cameras in smartphones are more and more vital to customers and are turning into promoting factors for handheld devices. A lot of the business continues to be taking part in capture-up with Nokia on this house. Nokia closing year launched the Nokia 1020 smartphone, the primary smartphone in a position to seize pictures at forty one megapixels. Nokia additionally bundles smartphones with evolved photograph processing apps and software.

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