Home » Latest Technology » Audi Options NVIDIA in Keynote Kicking Off CES

Audi Options NVIDIA in Keynote Kicking Off CES



German automaker Audi, a longtime NVIDIA accomplice, introduced a historical past lesson to the swank Chelsea Theater at The Cosmopolitan throughout its CES 2014 Keynote Monday night time.

A capability crowd of three,000 had its wait thru lengthy strains used to be rewarded via flutes of champagne, handed hors d’oeuvres, and a glance into the previous, existing, and way forward for motoring. A future made imaginable largely by means of NVIDIA automobile expertise.

Host Kunal Nayyar from the TV convey, The Large Bang Conception, set the stage for the majestic car of yesteryear that emerged from stage left. The Thirties old, chauffeur-pushed convertible ferried Audi Chairman Rupert Stadler onstage. From there, he introduced us in the course of the earlier and into the current and way forward for using.

A driverless, swish gray Audi A7 fastback with matte grey rims quickly emerged from behind the curtain. No unusual A7, this was once a self-piloted automobile depending on some 2.5 billion inputs per 2nd to calculate its each transfer. The A7 is beautiful horny. Arguably sexier? The steel blue Audi S3 that then introduced NVIDIA CEO Jen-Hsun Huang and AT&T CEO Ralph de la Vega onstage.

“If we’re in the course of the cellular computing revolution,” Jen-Hsun mentioned, “then the automobile is essentially the most developed cellular pc we’ve got.”

Jen-Hsun then produced the modular infotainment board (MIB) module that powers Audio’s infotainment techniques from his pocket and went on to give an explanation for how the brand new Tegra K1 superchip will energy these gadgets – and the following chapter of the Audi-NVIDIA engineering partnership. “I will’t wait to look what Audi does with Tegra K1,” he mentioned.


Stadler next talked about Audi’s infotainment system, now available across its full family of cars. Audi partnered with Google to make the infotainment system more familiar and intuitive to drivers. But, of course, its Tegra processors makes the whole thing hum as sweetly as a supercharged V6.

Speaking of sweet, an uber-cool laser-based dance performance set the stage for the star of the show: the Audi Sport Quattro Laserlight Concept. “In one body you have a muscle car and a very efficient hybrid,” said Dr. Ulrich Hackenberg, head of Audi’s research and development team.

This gleaming red muscle car gets the eMPG equivalent of 90 miles to the gallon while putting out a whopping 700 horsepower. The concept car also features a piloted mode powered by, well, a ton of technological achievements. Laserlight also takes Audi’s new matrix LED headlamp technology one step beyond by replacing LEDs with lasers able to shine light the length of five football fields.

, , ,