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Latest Technology, Nikon

To be exhibited at 2014 International CES A next-generation flagship model offering specifications that respond more completely to the needs of professional photographers Digital SLR camera Nikon D4S

January 7, 2014

TOKYO - Nikon Corporation is preparing for the release of its next-generation flagship model, the D4S Nikon digital SLR camera, and will exhibit it, before official release, at the Nikon booth at the 2014 International CES, to be held Tuesday, January 7 through Friday, January 10, 2014 in Las Vegas, Nevada. International CES is one of the world's largest consumer technology exhibitions.

As Nikon's new flagship model, the D4S will offer advances over the Nikon D4 digital SLR camera that include even better image quality enabled with adoption of a new image-processing engine, and more advanced autofocusing performance.

The D4S represents a concentration of Nikon's advanced camera development technologies and long experience. It is a model that offers a higher level of completion as a next-generation flagship camera, and expands the possibilities for professional photographers who always require the best possible performance in severe environments, particularly those in the fields of sports, press, and nature photography, as well as advanced amateur photographers looking for greater power of expression in their photographic works.

Nikon began as an optical device manufacturer developing and manufacturing optical lenses. This year marks the 97th anniversary of the company's establishment. Nikon will continue to develop high-performance, highly functional products based on the optical technologies it has cultivated over its long history.

  • *Details including release date and suggested retail price for this product have not yet been determined.
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Latest Technology, Nikon

Digital Compact Camera Nikon COOLPIX L830/L330/L30/L29

January 7, 2014

4 COOLPIX L-series cameras, including a high-power zoom model equipped with 34x optical zoom and an approx. 921k-dot flexible tilting monitor, a compact model equipped with 26x optical zoom, and two models that enable simple, stress-free shooting.

TOKYO - Nikon Corporation is pleased to announce the release of four new COOLPIX L-series cameras—the L830, L330, L30 and L29—developed with an emphasis on ease of use and functions that make these digital cameras fun to use.

The L830 is equipped with a high-power zoom NIKKOR lens offering 34x optical zoom that covers a broad range of angles of view, from the wide-angle 22.5 mm to 765 mm (equivalent focal lengths in 35mm [135] format). It is very compact, despite also being equipped with a 3-inch, approximately 921k-dot (RGBW) tilting TFT LCD monitor with wide viewing angle that makes shooting from any angle enjoyable.

The L330 is a model that continues the elegant design of L-series cameras. It has a compact body, despite its effective pixel count of 20.2-million pixels and a 26x optical zoom NIKKOR lens that makes shooting of a wide variety of scenes, from wide-angle to telephoto, possible.

The L30 and L29 are compact digital cameras that make shooting easy with intuitive operation. Both models are equipped with a 5x optical zoom NIKKOR lens and, the L30 offers a high effective pixel count of 20.1-million pixels, and the L29 16.1-million pixels.

All four models, the L830, L330, L30 and L29, are powered by AA batteries readily available almost anywhere.

L830 Primary Features

  1. A 34x optical zoom NIKKOR lens that covers a broad range of angles of view, from the wide-angle 22.5 mm to 765 mm (equivalent focal lengths in 35mm [135] format) in a compact body

    Despite being equipped with a 34x optical zoom NIKKOR lens that covers a broad range of angles of view, from the wide-angle 22.5 mm to super-telephoto 765 mm (both equivalent focal lengths in 35mm [135] format), the L830 has a very compact body measuring approximately 111 x 75.8 x 91.2 mm* (W x H x D). In addition, it is equipped with Dynamic Fine Zoom, which enables 68x zoom with which resolution is preserved throughout the digital zoom range.

  2. 3-in., approximately 921k-dot (RGBW) tilting TFT LCD monitor with wide viewing angle that makes shooting from any angle enjoyable

    The camera is equipped with a tilting monitor that supports shooting from a wide variety of angles. The high-resolution, approximately 921k-dot TFT LCD monitor offers a clear and vivid display.

  3. Movie recording with 5-axis vibration reduction function

    In addition to the lens-shift and electronic vibration reduction functions available for capturing still images, the L830 is equipped with a new five-axis vibration reduction function that combines lens-shift vibration reduction with electronic vibration reduction for movie recording. *Lens-shift vibration reduction compensates for camera shake with which the camera tilts slightly to the left and right, or forward and back. Electronic vibration reduction compensates for camera shake with which the camera moves slightly to the left and right, up and down, or in a somewhat circular motion up and down and left and right. This function, which combines compensation for all of these types of camera shake, enables effective vibration reduction under a wider variety of circumstances. In addition, 1920 x 1080/60i movies with stereo sound and superior picture quality, made possible with the suppression of blur caused by camera shake or subject movement, can easily be recorded by simply pressing the camera's movie-record button.

    • *5-axis vibration reduction is available with movie recording only.
  4. A more elegant design and form that is easier to use

    The L830 continues the elegant design of popular high-power zoom L-series cameras, but sharper edges express a more precise and innovative image. A grip that offers a more steady hold and improvements to the position, angle, and shape of the shutter-release button for better operation have resulted in a form that makes the camera even easier to use. It is also equipped with a side zoom control convenient for movie recording. The camera is available in 3 colors: black, red, and plum.

  5. Support for AA batteries

    The L830 can be powered by AA alkaline batteries that are easily replaced when out and about or on vacation, AA rechargeable Ni-MH (EN-MH2) batteries that can be used over and over, or lightweight, high-capacity AA lithium batteries, which support capture of more than 1,000* photos.

L330 Primary Features

  1. Equipped with an effective pixel count of 20.2-million pixels and a 26x optical zoom NIKKOR lens that covers a broad range of angles of view, from the wide-angle 22.5 mm to the telephoto 585 mm (equivalent focal lengths in 35mm [135] format)

    The L330 is equipped with an effective pixel count of 20.2-million pixels for capturing high-definition images. Despite being equipped with a 26x optical zoom NIKKOR lens that covers a broad range of angles of view, from the wide-angle 22.5 mm to telephoto 585 mm (both equivalent focal lengths in 35mm [135] format), the camera is very compact. This camera makes capturing a wide variety of everyday scenes, from wide-angle to telephoto, simple.

  2. Equipped with a high-performance vibration reduction (VR) function

    Equipped with a lens-shift vibration reduction (VR) function, the L330 reduces camera shake, even with hand-held shooting. This function offers high-precision compensation for even the slightest camera shake, allowing users to enjoy more stable, worry-free shooting.

  3. Large 3-in., approximately 460k-dot high-definition TFT LCD monitor

    Adoption of a large and clear 3-inch, approximately 460k-dot TFT LCD monitor makes viewing photos and applying camera settings even easier. In addition, anti-reflection coating makes viewing images easier and enables sharp, clear menu displays, even outdoors under sunny skies or indoors under bright lights.

  4. Shooting modes that enable simple capture of images as intended, and recording of HD movies with the touch of a button

    The camera is equipped with Easy Auto mode, with which the user need simply point the camera at the intended subject, and the camera automatically identifies the scene and shooting conditions, and then applies the optimum scene mode for easy capture of images as intended. It is also equipped with a movie-record button on the back of the camera, enabling simple recording of 1280 x 720 HD movies.

  5. A compact body with an elegant design

    The L330 is designed with a form similar to that of digital SLR cameras, yet is compact despite being equipped with a 26x optical zoom NIKKOR lens.

  6. Powered by AA batteries readily available almost anywhere

    The L330 can be powered by AA alkaline batteries that are easily replaced when out and about or on vacation, AA rechargeable Ni-MH (EN-MH2) batteries that can be used over and over, or lightweight, AA lithium batteries, which support capture of approximately 960* photos.

L30 Primary Features

  1. Equipped with an effective pixel count of 20.1-million pixels and a 5x optical zoom NIKKOR lens

    The L30 is equipped with an effective pixel count of 20.1-million pixels and a 5x optical zoom NIKKOR lens that covers the wide-angle 26 mm to 130 mm range of angles of view (equivalent focal lengths in 35mm [135] format). This camera makes capturing everyday scenes, from group photos and snapshots to landscapes, easier than ever.

  2. 3-in., approximately 230k-dot TFT LCD monitor

    The 3-inch TFT LCD monitor with anti-reflection coating built into the camera is clear and easy to see when viewing images or menus with shooting.

  3. Easy Auto mode for simple capture of images as intended

    The camera is equipped with Easy Auto mode, with which the user need simply point the camera at the intended subject, and the camera automatically identifies the scene and shooting conditions, and then applies the optimum scene mode.

  4. 8 Glamour retouch options, including Skin Softening and Small Face

    Eight Glamour Retouch options—Skin Softening, Small Face, Big Eyes, Brighten Faces, Hide Eye Bags, Whiten Eyes, Whiten Teeth, Redden Cheeks—allow users to retouch images to create memorable portraits that emphasize a person's image and expression.

    Skin Softening: Smooths skin tones.

    Small Face: Makes faces appear smaller.

    Big Eyes: Makes eyes appear larger.

    Brighten Faces: Brightens skin tones.

    Whiten Eyes: Brightens the white portion of eyes.

    Whiten Teeth: Makes teeth whiter.

    Redden Cheeks: Applies a rouge effect to cheeks. Four colors are available.

    Hide Eye Bags: Reduces the look of shadows under eyes.

  5. A design that combines elegance and ease of use

    The elegantly curved design not only turns heads but also contributes to comfortable holding.

  6. Powered by AA batteries readily available almost anywhere

    The L30 can be powered by AA alkaline batteries that are easily replaced when out and about or on vacation, AA rechargeable Ni-MH (EN-MH2) batteries that can be used over and over, or lightweight, AA lithium batteries, which support capture of approximately 950* photos.

L29 Primary Features

  1. Equipped with an effective pixel count of 16.1-million pixels and a 5x optical zoom NIKKOR lens

    The L29 is equipped with an effective pixel count of 16.1-million pixels and a 5x optical zoom NIKKOR lens that covers the wide-angle 26 mm to 130 mm range of angles of view (equivalent focal lengths in 35mm [135] format). It is a model that enables simple capture of everyday scenes.

  2. 2.7-in., approximately 230k-dot TFT LCD monitor

    A large and clear 2.7-inch, approximately 230k-dot TFT LCD monitor has been adopted.

  3. Easy Auto mode for simple capture of images as intended

    The camera is equipped with Easy Auto mode, with which the user need simply point the camera at the intended subject, and the camera automatically identifies the scene and shooting conditions, and then applies the optimum scene mode.

  4. Filter Effects for simple enhancement of images already recorded

    Filter Effects can be easily applied to photos already taken without using a computer. Users can enjoy five Filter Effects—Cross Screen, Fisheye, Miniature Effect, Soft, Selective Color.

  5. A design that combines elegance and ease of use

    The elegantly curved design not only turns heads but also contributes to comfortable holding.

  6. Powered by AA batteries readily available almost anywhere

    The L29 can be powered by AA alkaline batteries that are easily replaced when out and about or on vacation, AA rechargeable Ni-MH (EN-MH2) batteries that can be used over and over, or lightweight, AA lithium batteries, which support capture of approximately 650* photos.

  • *Number of shots indicated for AA lithium battery life is the number of shots possible when AA Energizer® lithium batteries are used.
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Latest Technology, Nikon

Digital SLR camera D3300 AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II

January 7, 2014

Nikon's latest entry-level model offering an effective pixel count of 24.2-million pixels, and equipped with a Nikon DX-format CMOS sensor with no optical low-pass filter, the latest EXPEED 4 image-processing engine, as well as Guide Mode and a variety of Special Effects that enable simple capture photos as intended.

TOKYO - Nikon Corporation is pleased to announce the release of the D3300, its latest entry-level Nikon DX-format digital SLR camera. The smaller and lighter AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II, a normal zoom lens covering the 18 to 55mm range of focal lengths will also be released.

The D3300 is an entry-level model offering an effective pixel count of 24.2-million pixels and equipped with a Nikon DX-format CMOS sensor with no optical low-pass filter, as well as the latest EXPEED 4 image-processing engine, which achieves high-speed processing and superior image quality at high sensitivities. This camera offers a high level of basic performance with support for continuous shooting at approximately 5 fps*, an approximately 0.85x high-magnification viewfinder, and support for recording of 60p full-HD movies that makes capturing moving subjects and decisive moments fun and easy.

It offers better operation for easy capture of images that reflect user intent with Guide Mode that has been improved, enabling users to capture images as intended by simply following directions displayed in the camera monitor, and adoption of a new button that enables quick access to functions for application and adjustment of settings.

What's more, the D3300 is equipped with Special Effects modes, with which effects can be selected and applied with recording of both still images and movies. Preview in the camera monitor before shooting or recording begins allows users to confirm the results of effect selection in real time. Image retouch functions also expand user enjoyment with effects that can be applied to images already recorded.

Adoption of a new material made of carbon fiber and a monocoque structure that makes the cover a single box-type structure was first achieved through the utilization of Nikon's exclusive technologies with the D5300, released in November 2013. The smaller size and lighter weight makes the camera extremely portable while maintaining a high level of strength and durability.

  • *With manual focus, [S] (shutter-priority auto) or [M] (manual) shooting mode, shutter speed 1/250 s or faster, and other settings at default values.

D3300 Primary Features

  1. An effective pixel count of 24.2-million pixels, a Nikon DX-format CMOS sensor with no optical low-pass filter, and the latest image-processing engine, EXPEED 4, for superior image quality and support for high sensitivities

    The camera offers an effective pixel count of 24.2-million pixels. Adoption of a DX-format CMOS sensor with no optical low-pass filter enables capture of images that make the most of the superior resolution of NIKKOR lenses. In addition, the latest image-processing engine, EXPEED 4, with even faster processing capabilities, provides significantly better image quality at high sensitivities and improved noise reduction (NR). The camera supports a broad range of standard sensitivities, from ISO 100 to 12800, as well as additional expansion up to the equivalent of ISO 25600 (Hi 1), for high-definition images exhibiting very little noise with shooting at a broad range of sensitivities.

  2. Excellent basic performance for capture of decisive moments
    • High-speed continuous shooting at approximately 5 fps*

      High-speed processing with the latest image-processing engine, EXPEED 4, enables faster continuous shooting of up to approximately 100 JPEG images (JPEG fine/Large) or approximately 11 NEF (RAW) images with a single burst at approximately 5 fps*. This allows users to capture those decisive moments when photographing rapidly moving subjects, such as children participating in sporting events.

      • *With manual focus, [S] (shutter-priority auto) or [M] (manual) shooting mode, shutter speed 1/250 s or faster, and other settings at default values.
    • Approximately 0.85x high-magnification viewfinder
      The D3300 is equipped with an approximately 0.85x high-magnification viewfinder with a frame coverage of approximately 95%. It enables framing of images as intended with intuitive display of information and visual elements.
  3. A variety of Special Effects and image retouch functions that expand the ways in which users enjoy still images and movies

    The D3300 is equipped with Special Effects modes, with which effects can be selected and applied with recording of both still images and movies. Preview in the camera monitor before shooting or recording begins allows users to confirm the results of effect selection in real time. The camera also offers image retouch functions that can be applied at will to images already captured. This allows users to easily enjoy dramatic effects like those seen in art, cartoons, and the movies. These functions were adopted to respond to the creative intent of users searching for ways to express their own unique style and creativity.

    Special Effects mode (13 options): Selective Color, Color Sketch, Miniature Effect, Night Vision, Silhouette, High Key, Low Key, Toy Camera Effect, HDR Painting*, Super Vivid, Pop, Photo Illustration, Easy Panorama*

    • *HDR Painting and Easy Panorama not available for use with movie recording. Results of the HDR Painting effect cannot be previewed in the camera monitor.


    Photo Illustration: Emphasized edges and reduced colors make the image look like an illustration

    Image retouch (20 options): D-Lighting (portrait subject), Red-eye Correction, Trim, Monochrome, Filter Effects, Color Balance, Image Overlay, NEF (RAW) Processing, Resize, Quick Retouch, Straighten, Distortion Control, Fisheye, Color Outline, Color Sketch, Perspective Control, Miniature Effect, Selective Color, Photo Illustration, Edit Movie

  4. Operation that supports comfortable shooting
    • Guide Mode that makes capturing images as intended simple
      By simply enabling Guide Mode, users can capture photos as intended according to the situation or scene, by following instructions displayed in the camera monitor. As the effects of settings can be previewed along with a simple explanation displayed in the monitor, users get a clearer idea of resulting images. This enables simple operation through the entire photography process, from shooting to playback, image editing, and application of settings, even for those using an SLR camera for the first time.
    • An button that allows immediate access to functions for users who want to adjust settings
      The button, positioned to the bottom left of the camera's monitor, enables simple access to convenient functions with viewfinder and live view photography, as well as image playback. Settings for necessary functions can be applied or adjusted directly as needed.
  5. A monocoque structure with which a new material was adopted for a smaller and lighter body that is strong and durable

    The camera cover is designed with a single box-type monocoque structure for which a new material made of carbon fiber has been adopted. This new material is just as strong and rigid as aluminum or magnesium, and it allows for a monocoque structure that increases the strength of the body while allowing us to make it lighter with revisions to the internal structure of the camera.

    When used with the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II retractable-barrel kit lens released at the same time as the D3300, the combination of camera and lens is compact, measuring approximately 124 mm wide, 98 mm high, and 126 mm deep (75.5 mm deep for the camera only) and lightweight, weighing just 655 g*.

    Further, adoption of an easy-to-hold grip for the camera makes for an extremely portable system that maintains stability with shooting.

    • *Including battery and SD memory card; excluding lens cap.
  6. D-Movie function for recording 60p full-HD movies

    The D3300 is equipped with a D-Movie function that supports recording of smooth 60p full-HD movies. The new EXPEED 4 image-processing engine enables recording of movies exhibiting even less of the noise that occurs at high sensitivities. Manual movie settings are also available, allowing users to choose the desired shutter speed and ISO sensitivity.
    The unique characteristics of individual NIKKOR lenses can be used to record even more beautiful and impressive movies possible only with an SLR camera.

  7. Collaboration with smart devices supports wireless transfer of images and remote shooting*

    By simply connecting the Wireless Mobile Adapter WU-1a (available separately), still images captured with the D3300 can be easily transferred to a smart device, such as a smartphone or tablet, over a wireless connection*. The size at which images are transferred to a smart device can be selected in accordance with the storage capacity of the smart device or the way in which the images will be used. The display on the smart device can also be used to frame images and control shooting remotely (movie recording not supported). Collaboration with smart devices provides new ways for users to enjoy shooting, viewing, and sharing photographs.

    • *The Wireless Mobile Utility app must be installed on the smart device beforehand (the app can be downloaded free of charge from the smart device's app store).

AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II Primary Features

The AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II is the first lens for Nikon SLR cameras (F mount) to offer a retractable lens mechanism, reducing its overall size by approximately 30% over the existing 18-55mm NIKKOR lens.
Other improvements include revision of mechanical design for a lighter weight, adoption of the latest optical design for greater optical performance, and an even shorter minimum focusing distance.

  • A normal zoom lens offering superior optical performance and compatible with the Nikon DX format, the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II covers the 18-55mm range of focal lengths for shooting at wide-angle to mid-telephoto angles of view (focal lengths equivalent to 27-82.5mm in FX format or 35mm format)
  • Adoption of a retractable lens mechanism enables a smaller lens
  • Equipped with the vibration reduction (VR) function for camera shake compensation equivalent to a shutter speed 4.0 stops faster
  • Macro photography possible with a minimum focusing distance of 0.25 m (with manual focusing)
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Latest Technology, Nikon

Digital Compact Camera Nikon COOLPIX S6800/S6700/S5300/S3600/S2800

A variety of effects that can be applied with shooting and after: Glamour Retouch effects, Special Effects, Quick Effects (all 5 models)

A total of 12 Glamour Retouch effects, including 4 new effects
In addition to previous Glamour Retouch effects—Skin Softening, Small Face, Big Eyes, Powder, Hide Eye Bags, Whiten Eyes, Whiten Teeth, Redden Cheeks—users can apply four new effects—Eye Shadow, Lipstick, Glare Reduction, Mascara— for a total of twelve effects. The application of Glamour Retouch effects makes portrait subjects appear more glamorous and alive.

Eyeshadow: Choose from purple, pink, brown, or green

Lipstick: Choose from red, pink, beige, or orange

Glare reduction: Reduces glare off of faces

Mascara: Emphasizes eyes in the way mascara does. Five options are available.

Special Effects mode, which allows users to apply special effects, including those that modify colors or contrast, with recording of still images and movies
The results of Special Effects are displayed with the view through the lens in the monitor before shooting or recording begins, allowing users to choose, preview, and apply a special effect.
Users can choose from Soft, High Key, Low Key, Nostalgic Sepia, High-contrast Monochrome, Selective Color, Pop, Super Vivid, Painting, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process (four colors), and Mirror* effects.

  • *The Mirror effect is available only with the S6800 and S5300.

Quick Effects (32) that can be applied to images in 3 easy steps
Quick Effects enables editing of images in just three simple steps: shoot, apply, and save. Effects can be selected after previewing expected results in the camera monitor, allowing users to enjoy photo expression as intended.
A total of 32 effects are available: Soft, High Key, Low Key, High-contrast Monochrome, Selective Color (12 colors), Pop, Super Vivid, Painting, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process (four colors), Cross Screen, Fisheye, Miniature Effect, Sepia, Cyanotype, Soft Portrait, and Photo Illustration.

Target Finding AF, with which the user need simply point the camera at the intended subject and the camera automatically focuses on the optimal subject, and Scene Auto Selector mode, with which the camera automatically applies the optimal scene mode (all 5 models)

Target Finding AF
By simply pointing the camera toward the intended subject, the camera instantly predicts and displays the portion on which focus will be acquired. As the active focus area is automatically specified in accordance with the size of the subject, focus can be acquired on the intended portion. Target Finding AF is effective not only with human subjects, but also when photographing smaller subjects such as flowers, food, and the like.

Scene Auto Selector mode
Scene Auto Selector mode is enabled as soon as the camera is turned on. The camera identifies the scene and applies the optimal scene mode, making shooting fun, without confusion, even for those using a digital camera for the first time.
One of ten scene modes, including Portrait, Night Landscape, Backlighting, and Close-up, is automatically specified.

Latest Technology, Nikon

AF-S NIKKOR 35mm f/1.8G ED

January 7, 2014

A wide-angle 35mm fixed focal length (prime) lens with a maximum aperture of f/1.8 compatible with the Nikon FX format

TOKYO - Nikon Corporation is pleased to announce the release of the AF-S NIKKOR 35mm f/1.8G ED, a wide-angle 35mm fixed focal length (prime) lens with a maximum aperture of f/1.8 compatible with Nikon FX-format digital SLR cameras.

The AF-S NIKKOR 35mm f/1.8G ED*1 is an extremely portable lens that, when used with a Nikon digital SLR camera, offers the bright viewfinder image of a fast fixed focal length lens and the beautiful blur characteristics of a shallow depth of field.
In addition, adoption of an ED lens element and an aspherical lens element, which ensure superior image quality, and optical design that controls sagittal coma flare*2 for excellent point image formation make the lens capable of maximizing the distinctive characteristics of high pixel-count digital SLR cameras with expression of the finest details.
Releasing the AF-S NIKKOR 35mm f/1.8G ED responds to a variety of needs by enriching our fast prime lens lineup covering focal lengths from wide-angle to the mid-telephoto range.

  • *1When used with a Nikon DX-format digital SLR camera, the effective angle of view is equivalent to that of a lens with a 52.5mm focal length.
  • *2A phenomenon with which the edges of pinpoint light sources in photos of night landscapes and the like are not rendered as point images, but appear distorted to resemble the outspread wings of a bird in flight

Nikon considers point-image formation with design of all NIKKOR lenses, utilizing its long history of striving for the ideal of rendering point images as sharp points. The AF-S NIKKOR 58mm f/1.4G, which offers superior point-image rendering from maximum aperture, was another fast, fixed focal length lens developed with this same design concept and released last year. Our lineup already includes the AF-S NIKKOR 35mm f/1.4G, which offers similar characteristics, and we have continued this design concept with the AF-S NIKKOR 35mm f/1.8G ED.

The AF-S NIKKOR 35mm f/1.8G ED responds to the needs of users looking for a high-performance, wide-angle fixed focal length lens that can easily be taken anywhere, as well as those who want to enjoy capture of more impressive in portraits, night landscapes, photos of starry skies, and the like.

AF-S NIKKOR 35mm f/1.8G ED Primary Features

  • Optical design that considers point image formation for very little sagittal coma flare
  • A new optical design utilizing ED and aspherical lens elements for superior optical performance that enables excellent resolution and contrast
  • Convenient portability with good balance when mounted on camera bodies
  • Smooth blur characteristics that render subjects more impressively
  • A Silent Wave Motor (SWM) for fast and quiet autofocusing
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Nikon

Nikon sticks to camera guns, looks to India for a lift

Japan's iconic camera maker Nikon Corp will rely on emerging market consumer sales to fuel growth even though it forecast in August its first-ever drop in digital SLR sales, the company's president told Reuters.

Makoto Kimura said on Tuesday Nikon is counting on consumers in markets like Brazil and India to drive sales of its single-lens reflex cameras (SLRs) in the mid-term and has no immediate plans to follow its rivals into other sectors.

Canon Inc for example, is hedging against further downturns in the consumer market with a push into surveillance cameras and Olympus Corp already relies on medical equipment for most of its profit.

"Penetration in emerging markets is still very low," Kimura said. "Look at Brazil where we sell around 8 million cameras overall. Only some tens of thousands of those are SLRs. That's why I don't think that sales will drop that much... When people realise the value of an SLR I think we will naturally see growth."

But with more than two-thirds of its revenue coming from cameras and its new ventures years from bearing fruit, analysts say Nikon is vulnerable to a prolonged slump in the camera market, particularly as consumers continue to switch to smartphones for their daily photographic needs.

"Nikon is sort of a pure player in photography, as it has been for decades," said Chris Chute, research director of digital imaging at IDC, which reversed its forecast for sales of SLR cameras in 2013 to an 11.3 percent drop from an earlier forecast of an 11.9 percent increase.

It may be "time to have a larger conversation about the brand and the technology and where company executives plan to take that," Chute said.

Nikon has cut its full-year sales forecast for interchangeable lens cameras twice already this year, with global shipments of digital SLRs sliding 16.7 percent in the nine months between January to September, according to Japan's Camera and Imaging Products Association (CIPA).

Kimura concedes that a return to the rocket-fuelled growth of the past decade now looks unlikely and that Nikon's forecast in May of a 25 percent increase in SLRs over the next three years needs to be revised.

He is confident however that sales can grow even in relatively saturated developed markets, despite consumers' increasing preference for smartphone cameras due to their connectivity and ability to quickly share photos online.

"A surprisingly number of people don't realise how different the quality between smartphone and proper camera photos are and that's our fault," he said.

"For a lot of users now, a Web connection is the priority and photo quality comes second. But if a camera has both then they're interested. That's what we have to offer more of."

However, Nikon's latest product, a retro-looking SLR called the Df priced at around 300,000 yen, suggests Nikon is still aiming to please purists, a strategy that IDC's Chute says is a different kind of response to current trends.

"SLRs are quickly becoming less of a mainstream consumer product than in years past. Mainstream consumers are embracing mobile-first products. Photography is more about enthusiast photographers and that market is growing, but it's small."

While investors are concerned about growth - Nikon's share price has skidded 40 percent since late May - its share of the high-end market has kept its imaging unit in the black for now, unlike that of Olympus and Panasonic Corp.

© Thomson Reuters 2013

Nikon
Latest Technology, Nikon

Digital SLR camera Nikon Df

November 5, 2013

The fusion of responsive, intuitive dial operation and "flagship D4 image quality" in the smallest and lightest FX-format body

TOKYO - Nikon Corporation is pleased to announce the release of the Df, a Nikon FX-format digital SLR camera.

The Df combines intuitive, worry-free dial operation with superior image quality over a broad range of sensitivities in the smallest and lightest FX-format body, making the camera extremely portable. Large metal mechanical dials on the top of the camera enable direct, intuitive operation, offering tactile pleasure of shooting with precision mechanics, and allowing users to feel the joy of creating images that reflect their individual intent. The camera also provides a system that allows users to focus on shooting with the security that comes from visual confirmation of ISO sensitivity, shutter speed, and exposure compensation values, as well as the convenience of direct adjustment of settings at any time, even when the camera is turned off.

With the same FX-format CMOS sensor, effective pixel count of 16.2-million pixels, and EXPEED 3 image-processing engine as the D4 flagship model, the Df offers stable, superior image quality under a wide variety of lighting conditions. It supports a broad range of standard sensitivities, from ISO 100-12800, with additional reduction to the equivalent of ISO 50 and expansion to the equivalent of ISO 204800 when necessary.

Superior portability and stable D4 image quality over a broad range of ISO sensitivities, from low to high, release users from common restrictions such as time, place, and lighting conditions, thus increasing the range and flexibility of expression.

What's more, the AF-S NIKKOR 50mm f/1.8G(Special Edition) kit lens, which maximizes the portability of the Df, will be released at the same time as the camera. Based on the AF-S NIKKOR 50mm f/1.8G normal lens, which was so well received for its superior optical performance in a compact and lightweight body, this lens was redesigned to serve as the perfect match for the Df. A leather-like texture on the outside surface of the lens, a silver aluminum ring, and a focus ring that reproduces the knurls on manual focus lenses were adopted for the AF-S NIKKOR 50mm f/1.8G(Special Edition). In addition, an optical design utilizing an aspherical lens element enables both sharp rendering and beautiful blur characteristics. This compact, lightweight, and fast fixed focal length lens is perfectly suited to the flexible, nimble photography for which the Df was designed.

Adoption of a collapsible metering coupling lever also enables use of non-AI lenses with the camera. As the Df is equipped with the Nikon F mount, which has not changed since Nikon released its first SLR camera, the combination of older NIKKOR lenses and a camera incorporating the latest digital technologies allows users to enjoy capturing photographs exhibiting a wide variety of forms of expression.

Development background and goals

In recent years, the digital SLR camera market has responded to demands for higher pixel counts, faster operation and performance, and more functions with high-spec cameras that support capture of images as intended with advanced technologies and the ability to respond to a variety of techniques, shooting situations and conditions. The spread of such high-performance digital SLR cameras offer photographers greater convenience in a variety of ways. The Df was developed with a different approach and with an eye on offering different forms of value. Not only does it support the capture of more beautiful and artistic photos, as well as a variety of photographic expression, possible with other cameras, it also allows users to take their time with each individual photo to achieve images they will enjoy, as well as making the process of photography itself more pleasing.

The Df presented by Nikon, which has developed interchangeable-lens cameras and NIKKOR lenses for decades, and also achieved a number of technical innovations, was developed based on the concept of fusing responsive and intuitive operation with the feel of a precision device and D4 image quality in a compact and lightweight body that is extremely portable. This embodiment of a tool that stimulates user creativity and enables the pure enjoyment of photos responds to the needs of photographers looking to capture more creative photos.

Df Primary Features

  1. Dial operation that offers tactile pleasure of shooting with precision mechanics, a body design that delights owners, and an advanced optical viewfinder expected of an SLR camera
    • Simple and intuitive dial operation that stimulates creativity

      Application and adjustment of shooting settings is simple and intuitive with the Df, allowing users to capture photos as intended. ISO sensitivity, shutter speed, and exposure compensation are set using dedicated dials*. The camera provides a system that allows users to better focus on shooting with the security that comes from quick visual confirmation of current settings, as well as the convenience of direct adjustment of settings at any time, regardless of whether the camera is turned on or off. Shutter speed can be fine-tuned by setting the shutter-speed dial to "1/3 STEP" and rotating the main command dial.

      • *Aperture setting is applied and adjusted using the sub-command dial. The aperture ring on lenses other than G-, E-type or PC-E lenses can also be used.
    • Precision design that delights owners
      Large mechanical dials and a linear form have been adopted to offer tactile pleasure of shooting with precision mechanics. The level of detail applied to all aspects of layout and materials of the Df reminds users of traditional Nikon cameras and lets them fully recognize that digital SLR cameras are precision devices. A magnesium alloy has been adopted for the top, back, and bottom covers on the camera body for solid metal touch, and surfaces such as those of grip finished with an elegant leather-like texture fit the hand comfortably. Each of the metal mechanical dials has been carved, and all indicators on the top of the camera are engraved and painted Fine knurling around dials offers comfortable feel and finger placement, and dials themselves rotate smoothly and "click" into position for a smart, high-precision feel with operation.
    • An optical viewfinder utilizing a glass pentaprism and offering frame coverage of approximately 100% for clear display of the view through the lens in real-time
      The optical viewfinder built into the Df preserves frame coverage of approximately 100% for efficient utilization of the large and bright viewfinder image offered by the FX format and a glass pentaprism. Visual confirmation of the arrangement of all elements within the image area allows users to frame their shots with great precision. Viewfinder magnification of approximately 0.7x* allows users to easily confirm all visual elements, including the viewfinder display. The focusing screen, on which images are clearly formed, enables precise focus confirmation with autofocusing, and also supports the same precise focusing with manual focus. In addition, a camera menu option enables display of a framing grid that makes composing shots that are level horizontally and vertically simple.
      • *With 50mm f/1.4 lens at infinity, -1.0 m-1.
  2. D4 image quality achieved with an effective pixel count of 16.2-million pixels, FX-format CMOS image sensor and EXPEED 3 image-processing engine

    Equipped with the same image sensor and image-processing engine as our D4 flagship model, the Df offers stable, superior image quality under a wide variety of lighting conditions. It supports a broad range of standard sensitivities, from ISO 100-12800, with additional reduction to the equivalent of ISO 50 and expansion to the equivalent of ISO 204800 when necessary. In low-light situations when a tripod cannot be used, the camera utilizes superior high-sensitivity performance for hand-held shooting of images exhibiting sharp rendering of details with very little of the grain caused by noise, and preserving vivid colors. The Df is also able to reproduce textures with a superior three-dimensional appearance at low sensitivities, such as ISO 100, without sacrificing dynamic range. Sharp and clear rendering with crisp edges in images captured in brightly lit situations or those exhibiting great contrast due to a bright light source enables rich expression of tones in both highlights and shadows. With its superior portability and ability to respond to a wide variety of lighting conditions, the Df will expand the flexibility with which users take on their photographic works.

  3. A camera that is both strong and the smallest and lightest in the history of Nikon FX-format digital SLR cameras

    The Df measures approximately 143.5 x 110.0 x 66.5 mm (W x H x D) and weighs approximately 710 g*, making it the smallest and lightest in the history of Nikon FX-format digital SLR cameras. Adoption of a magnesium alloy for the top, back, and bottom covers on the camera body makes the camera compact and lightweight while preserving strength and durability. All parts of the camera are effectively sealed for a level of dust- and water-resistance equivalent to that of D800-series cameras. The Df is a camera that offers superior mobility with a compact and lightweight size that is extremely portable, excellent basic performance, and a high level of strength and reliability.

  4. Excellent basic performance and advanced technologies that support full-scale imaging

    The Df offers simple operation and powerful support for capturing photos as intended with excellent basic performance and advanced functions that respond to the demands of photo hobbyists intent on capturing artistic and creative photographs.

    • Equipped with an AF system offering 39 focus points
      The Df is equipped with the Multi-CAM 4800 autofocus sensor module. The densely packed 39 focus points enable certain acquisition and tracking of the intended subject, and adoption of cross-type sensors, which provide further accuracy, for the 9 points most frequently used at the center of the frame offer more precise focus acquisition. 7 of the focus points support f/8, making accurate autofocusing possible even when a telephoto lens with a maximum aperture of f/4 is used with a 2x teleconverter for a combined maximum aperture of f/8.
    • Scene Recognition System with built-in 2,016-pixel RGB sensor
      The Df is equipped with the Scene Recognition System, which analyzes detailed information acquired from the 2,016-pixel RGB sensor and the image sensor regarding aspects such as scene brightness and colors for optimal control over autofocusing, auto-exposure, i-TTL balanced fill-flash, and auto white balance.
    • Quick, stress-free response
      The Df offers superior, high-speed response with a power-up time of approximately 0.14 s*1, a release time lag of roughly 0.052 s*1, and high-speed continuous shooting at approximately 5.5 fps. It also supports SDXC and UHS-I*2 high-speed memory cards, as well as Eye-Fi memory cards that enable simple wireless transfer of images captured with the camera.
      • *1Measured in accordance with CIPA guidelines.
      • *2Interface standards.
    • An button that enables quick access to frequently used camera functions
      The button, positioned to the bottom left of the camera's monitor, enables simple access to convenient functions with viewfinder and live view photography, and image playback. Pressing this button displays options for the desired setting, allowing immediate access to setting options for normal shooting, live view photography, and the retouch menu in playback mode.
    • A variety of live view functions
      In addition to the 16-cell framing grid available with previous models, the Df also offers users the choice of a 9-cell framing grid, or display of the 16 : 9 or 1 : 1 aspect ratio in the camera monitor with live view photography. Further, the virtual horizon displayed in the monitor allows users to verify the direction of both roll (tilt to the left or right) and pitch (tilt forward or back), and a roll indicator can also be displayed in the viewfinder. The spot white balance function enables precise white-balance measurement using a specified object or portion of the frame in the live view display. This eliminates the need to prepare a reference object, such as a gray card, and enables quick acquisition of data for subjects that cannot be approached for application of a preset white-balance value without missing photo opportunities.
    • Power-saving design that supports worry-free focus on shooting
      Adoption of more efficient power supply circuitry and use of EXPEED 3, which consumes little power, minimize the camera's power consumption. When a fully charged compact and lightweight Rechargeable Li-ion Battery EN-EL14a supplied with the camera is used, approximately 1,400* still images can be captured.
      • *Measured in accordance with CIPA standards.
  5. Use of non-AI NIKKOR lenses

    Not only is the Df capable of capturing high-quality images using the latest NIKKOR lenses optimized for digital SLR cameras, it is the first Nikon digital SLR camera equipped with a collapsible metering coupling lever that enables the use of non-AI lenses.

    When focal length and maximum aperture value for non-AI lenses are registered with the camera beforehand, optimal exposure can be achieved with exposure metering when the camera aperture setting is matched to the aperture value specified with the aperture ring on the lens by rotating the sub-command dial (supported only in [A] and [M] exposure modes). As the Df is equipped with the Nikon F mount, which has not changed since Nikon released its first SLR camera, the combination of older NIKKOR lenses and a camera incorporating the latest digital technologies allows users to enjoy capturing photographs exhibiting a wide variety of forms of expression.

  • Products, brand names and service names are trademarks or registered trademarks of their respective companies.
  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Latest Technology, Nikon

The completion of two photo collections that tell all there is to know about NIKKOR lenses

November 1, 2013

TOKYO - Nikon Corporation is pleased to announce the completion of "Eyes of Nikon" (published by D.D.WAVE Co., Ltd.), a collection of images by photographers active the world over, as part of activities commemorating the 80th anniversary of NIKKOR photographic lenses. "Eyes of Nikon" will feature images in which the unique characteristics of individual lenses are maximized by distinguished photographers, as well as explanations of NIKKOR lenses by developers themselves with the history, background, intent, and technologies behind the design and development of those lenses.

At the same time, "Masters of the Light", a collection of artistic images photographed with digital cameras and lenses, and created with the full cooperation of Nikon, will be available around the world through D.D.WAVE Co., Ltd.

Based on the theme, "ART meets TECHNOLOGY makes HISTORY", the international photographers contributing to these two photo collections have aimed for the ultimate in photo quality and made the most of NIKKOR lens technologies cultivated over the past 80 years to express the world of photographic art. All images in the two collections were captured using Nikon cameras and lenses.

What's more, a photo gallery tied to "Eyes of Nikon" will be launched on the global brand site, "nikkor.com" (http://www.nikkor.com/), to coincide with release of the photo collection (scheduled for December). "nikkor.com" offers online contents created to share the appeal of NIKKOR lenses with the world. The website continuously offers insight into the epoch-making technologies Nikon has developed with artistic images and explanations of the lenses used to capture them, allowing visitors to the site to get to know NIKKOR lenses from a variety of angles.

Throughout its long history of developing and utilizing optical and other advanced technologies for use in the development and manufacture of cameras and lenses, Nikon has proposed many ways to enjoy photography. Nikon will continue offering varying lenses that will further enhance the reliable quality of our cameras equipped with new technologies.

Photo collection release overview

"Eyes of Nikon"
A collection of original photos by twenty photographers active around the world, as well as explanations of the NIKKOR lenses.


photo image

Publisher: D.D.WAVE Co., Ltd.
Release: Scheduled for release on December, 2013
Availability: Japan, the U.S., and countries in Europe, Asia and other regions around the world
Languages: English, Japanese, Chinese
Specifics: 210 x 297 mm, 192 pages, soft cover
Contributing photographers: Ahn Jun, Andrea Bruce, Bob Martin, Colston Julian, Craig Jones, Daisy Gilardini, Donald Miralle, HASHi, Hiroshi Kaneko, Kabo, Marcelo Gomes, Keith & Mark Sutton, Norihito Ogata, Phil Knott, Taisuke Koyama, Takao Fujita, Tomoko Suwa-Krull, Topaz Leung, Yoi Kawakubo, Yuhki Touyama

"Masters of the Light"
A collection of artistic images photographed with digital cameras and lenses


cover image

Publisher: D.D.WAVE Co., Ltd.
Release: Scheduled for release on December, 2013
Availability: Japan, the U.S., and countries in Europe, Asia and other regions around the world
Languages: English, Japanese, Chinese
Specifics: 250 x 300 mm, 192 pages, hardcover
Contributing photographers: David Bailey, Hanayo, Ichigo Sugawara, lwan Baan, Juergen Teller, Marcelo Gomes, Michael Kenna, Phil Knott, Ryan McGinley, Wing Shya
Art director: Neville Brody

Primary "nikkor.com" (http://www.nikkor.com) contents

History: Contents outlining the history of NIKKOR lenses. Introduction of the optical technologies and other advanced technologies adopted for past lenses.

  • *Launch scheduled for December 2013

Technology: Introduction of unknown stories and design intent that gave birth to NIKKOR lenses through interviews with designers, developers, and those who manufactured the lenses at the Tochigi factory.

  • *Launch scheduled for December 2013

Eyes of Nikon: Photo gallery tied to the "Eyes of Nikon" photo collection. Photos by the world's top photographers with explanations of the NIKKOR lenses used to capture the photos by developers of the lenses.

  • *Launch scheduled for December 2013

NIKKOR — The Thousand and One Nights:Tales by Nikon engineers detailing the unique characteristics of NIKKOR lenses, as well as their past, present, and future.

The 80th Anniversary of the NIKKOR brand and NIKKOR sales

NIKKOR is Nikon's brand of photographic lenses. This year, the NIKKOR brand celebrates its 80th anniversary. The NIKKOR name arose from adding "r"—a common practice in the naming of photographic lenses at the time the name was established—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

In 1959, Nikon released the Nikon F SLR camera as well as its first NIKKOR lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm f/2. The Nikon F mount adopted for the Nikon F continues to be the mount used in the latest Nikon digital SLR cameras with no change to its original mechanical form. In 2011, Nikon released the new Nikon 1 series of advanced cameras with interchangeable lenses, incorporating the new 1 mount developed for the cameras. This is just one of the ways in which Nikon has steadily expanded its lineup of lenses incorporating optical technologies and superior quality cultivated over the years, as well as other advanced technologies, users have come to expect. As a result, total production of NIKKOR lenses for cameras with interchangeable lenses reached 80 million in June 2013.

Nikon's own high-quality standards are applied to all stages from initial design and development to final product release for design that responds to user needs, and production system and inspections that ensure the superior quality of NIKKOR lenses.

Nikon's lineup of lenses for cameras with interchangeable lenses currently consists of more than 80 types of lenses, including ultra wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced cameras with interchangeable lenses.

  • The information is current as of the date of publication. It is subject to change without notice.
Nikon

Nikon D5300 DSLR camera with Wi-Fi and GPS launched at Rs. 54,450

Anupam Saxena, October 17, 2013

Nikon-D5300.jpg

Nikon India has launched the Nikon D5300 DSLR camera, a compact, entry-level model, which is also Nikon's first digital SLR camera to offer built-in wireless LAN (Wi-Fi) connectivity and GPS functions. The Nikon D5300 will be available November-mid onwards across India in Black, Red and Grey colour variants at an MRP of Rs. 54,450 for the body only, Rs. 59,950 with 18-55mm VR lens, and Rs. 75,950 with 18-140mm VR lens.
 
Nikon claims that the D5300 offers significantly enhanced optical technologies, including an optimised EXPEED 4 image-processing engine with no optical low-pass filter. It says the absence of a low-pass filter maximises the resolution of the high pixel count and rendering capabilities of NIKKOR lenses.
 
As per Nikon, the D5300 sports a monocoque structure made of a new material for a smaller and lighter body that makes it strong and durable. The D5300 features a 3.2-inch, 1037k-dot vari-angle LCD monitor with wide viewing angle to allow shooting from any angle.
 
The Nikon D5300 features an effective pixel count of 24.2-megapixels and a Nikon DX-format CMOS sensor.
 
The D5300's built-in Wi-Fi connectivity feature can be used for transmitting images to a smart device for sharing as well as for remote shooting. The built-in GPS function records location data and tracks movement.
 
It also offers a D-Movie function for recording full-HD 1920 × 1080 pixels, 60p movies and toy camera effect and HDR Painting special effects modes (total of 9 effects).
 
Speaking on the announcement, Hiroshi Takashina, Managing Director, Nikon India said, "Today's announcement strengthens Nikon's leadership in the D-SLR category. The D5300 features Nikon's latest innovative technologies, allowing users to instantly shoot, store and share images. The new entrant is specifically designed to give an edge to the users to unleash their creativity, and truly test the boundaries of a photographer's imagination"
 
Sajjan Kumar, Vice President-Imaging, Nikon India, elaborated: "The D5300 is a unique and compact D-SLR with features such as Wi-Fi and GPS function that allow users to look back on routes taken on vacation or with outdoor activities. The new entrant boasts an EXPEED 4 image-processing engine and a smaller and lighter body which is easy to carry & durable as well."
 
Kumar added, "The camera is equipped with some new features likes HDR Painting added to Special Effects mode with a total of 9 effects for more creative expression with still images and movies. This camera will definitely bring out the inner creativity of photographers during the festivities around." 

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Latest Technology, Nikon

AF-S NIKKOR 58mm f/1.4G

October 17, 2013

A fast normal lens for which advanced optical design technologies have been adopted for both superior rendering of point light sources and beautiful bokeh with smooth focusing transition from blurred to sharp

TOKYO - Nikon is pleased to announce the release of the AF-S NIKKOR 58mm f/1.4G, a fast normal lens compatible with Nikon FX-format digital SLR cameras.

The AF-S NIKKOR 58mm f/1.4G is a lens that makes the most of advanced optical design technologies long cultivated by Nikon to achieve high reproduction capability of point light sources even at the maximum aperture, and natural depth of subjects utilizing smooth and beautiful bokeh characteristics. With shooting of distant night landscapes, the lens minimizes the sagittal coma flare that makes a point light source look like a bird with its wings spread to render point light sources as sharp points with no distortion or fringes across the entire frame, even at maximum aperture, for clear and crisp night landscape shots.
In addition, the AF-S NIKKOR 58mm f/1.4G renders subjects impressively with beautiful bokeh that moderately changes as the distance from the sharply focused point increases for natural depth that makes near human subjects or still objects appear more three dimensional.

What's more, despite being a fast lens, not only is light falloff controlled for natural brightness across the entire frame, even at the maximum aperture of f/1.4, for sharp rendering of objects at infinity, but adoption of Nano Crystal Coat effectively reduces flare and ghost.

This single lens responds to the demands of professional and advanced amateur photographers looking to achieve the images they intend with all types of photos, from night landscapes to impressive photos utilizing bokeh.

AF-S NIKKOR 58mm f/1.4G Primary Features

  • A fast normal lens with a focal length of 58mm and maximum aperture of f/1.4 that utilizes advanced optical design technologies
  • Minimization of sagittal coma flare for high reproduction capability of point light sources as sharp points across the entire frame
  • Sharp, high-resolution images can be reproduced even at the maximum aperture
  • Original lens characteristics that provide natural depth reproduction with which the degree of bokeh moderately changes as the distance from the sharply focused point increases
  • Controlled light falloff retains natural brightness across the entire frame even at the maximum aperture of f/1.4
  • Nano Crystal Coat effectively reduces flare and ghost

Development background

The AF-S NIKKOR 58mm f/1.4G was developed as a lens that offers new photographic creativity possible only with NIKKOR lenses.
Point light source reproduction capability with superior resolution and no distortion or fringes was improved with further development of the concept behind the Ai Noct Nikkor 58mm f/1.2 (released in 1977), which enabled rendering of point light sources as sharp points, as well as adoption of advanced optical design technologies based on 80 years of Nikon know-how and optical technologies. Further, we also adopted a design concept based on the reproduction of three-dimensional subjects as natural images with depth in two-dimensional photography for a "three-dimensionally high-fidelity lens". As a result, the lens also offers beautiful bokeh capabilities.
This exclusive reproduction capability expands the ways in which users express themselves for positioning that distinguishes it from other lenses.

The 80th Anniversary of the NIKKOR brand and NIKKOR sales

NIKKOR is Nikon's brand of photographic lenses. This year, the NIKKOR brand celebrates its 80th anniversary. The NIKKOR name arose from adding "r"—a common practice in the naming of photographic lenses at the time the name was established—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

Nikon's own high-quality standards are applied to all stages from initial design and development to final product release for design that responds to user needs, and production system and inspections that ensure the superior quality of NIKKOR lenses.

Nikon's lineup of lenses for cameras with interchangeable lenses currently consists of more than 80 types of lenses, including ultra wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced cameras with interchangeable lenses. Nikon will continue to develop and release high-quality products that appeal to users the world over.

  • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
  • The information is current as of the date of publication. It is subject to change without notice.
Latest Technology, Nikon

Digital SLR camera D5300 Zoom/Focus Assist Lever NAL-1

  • An effective pixel count of 24.2-million pixels and a Nikon DX-format CMOS sensor with no optical low-pass filter, as well as the latest image-processing engine, EXPEED 4, for the best image quality and definition in its class

    The D5300 offers an effective pixel count of 24.2-million pixels and is equipped with a DX-format CMOS image sensor developed exclusively by Nikon. It supports a broad range of standard sensitivities, from ISO 100 to ISO 12800, as well as additional expansion up to ISO 25600 equivalent (Hi 1), for high-definition images exhibiting very little noise with shooting at a broad range of sensitivities. In addition, the latest image-processing engine, EXPEED 4, optimized to be even faster for high-performance digital SLR cameras, provides significantly better results with noise reduction (NR), auto white balance, color reproduction characteristics, and tone processing. What's more, the absence of a low-pass filter maximizes the superior resolution of the high pixel count and rendering capabilities of NIKKOR lenses.

  • Built-in Wi-Fi for transmitting high-quality images to a smart device for simple sharing

    As Nikon's first digital SLR camera equipped with a built-in Wi-Fi function, high-quality images with an effective pixel count of 24.2-million pixels captured from a variety of angles using the flexible vari-angle monitor can be transferred to a smart device for sharing with others*1. This expands the ways in which images are enjoyed after they are taken by enabling immediate image transfer for sharing photos with family and friends via blogs or social networking sites anytime, anywhere.

    • Transfer function: Images captured by the D5300, or already saved to a memory card inserted in the D5300, can be transferred to a smart device over a wireless connection. Transferred images can be viewed in the smart device display, or uploaded to a blog or social networking site. In addition, the size at which images are transferred to a smart device can be selected from two options in accordance with smart device storage capacity.
    • Manual upload function: Users can select images to be uploaded to a smart device using the D5300 monitor display. In situations or environments that do not sufficiently support immediate image upload, or when a smart device is not readily available, the camera can be used to specify images, and image file size, to be uploaded to the smart device at a later time.
    • Remote shooting function: The D5300's live view display is shown in the smart device display, enabling remote control over shooting. The camera's live view shooting display is shown in the smart device display, allowing users to accurately frame photos and predict results with remote control over shooting*2.
    • *1The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store).
    • *2Effective only when AF-area mode is set to "Normal-area AF" or "Wide-area AF".
  • A built-in GPS function that records location data and tracks movement

    The D5300 is Nikon's first digital SLR camera with a built-in GPS function, enabling recording of location data (longitude, latitude, altitude) with images. Collaboration with ViewNX 2, NIKON IMAGE SPACE, and commercial mapping software enables display of images where they were captured on maps, as well as sharing of images with location data. What's more, the A-GPS function makes detection of location data smoother. This capability allows users to look back on memories, or track their movement, on vacations or with outdoor activities by shooting location, and date and time of capture.

  • A monocoque structure made of a new material for a smaller and lighter body that is strong and durable

    The D5300 is designed with a monocoque structure utilizing a new material. As the camera cover and body are formed with a rigid, integrated structure, there are fewer joints. This enables a smaller and lighter camera with a width of 125 mm, height of 98 mm, and depth of 76 mm, and weighing just 530 g*, all while maintaining the necessary strength and durability.

    • *Including battery and SD memory card; excluding body cap.
  • A 3.2-in., 1037k-dot vari-angle LCD monitor with wide viewing angle for simple shooting from any angle

    Adoption of a larger 3.2-inch, approximately 1037k-dot LCD monitor with wide viewing angle ensures a crisp, clear display. The side-hinged vari-angle monitor opens from 0 to 180° to the side, and can be rotated up to 90° clockwise and up to 180° counter-clockwise when it is open. This enables shooting from a wide variety of angles, from low to high, and making even self portraits possible.

  • D-Movie function for recording full-HD 1920 x 1080 60p movies

    The D5300 is equipped with a D-Movie function that supports recording of 1920 x 1080/60p movies. The combination of NIKKOR lenses, an effective pixel count of 24.2-million pixels, and the new EXPEED 4 image-processing engine provides movies with excellent resolution and very little in the way of noise, color aliasing, or moiré patterns. In addition, autofocusing during movie recording is possible using contrast-detect AF. When the focus mode is set to full-time-servo AF (AF-F) and AF-area mode is set to Subject-tracking AF, the camera automatically maintains focus on moving subjects. Manual movie settings are also available, allowing users to choose the desired shutter speed and ISO sensitivity in live view mode and with movie recording. Movie frame rate with full-HD recording can be selected from 24p, 25p, 30p, 50p, and 60p. In addition to recording of high-quality sound via the built-in stereo microphone, the optional Stereo Microphone ME-1 can also be used to record stereo sound.

  • Toy Camera Effect and HDR Painting added to Special Effects mode (total of 9 effects) for more creative expression with still images and movies

    The D5300 is equipped with a Special Effects mode, with which effects can be selected and applied with recording of both still images and movies. Preview in the camera monitor before shooting or recording begins allows users to confirm the results of effect selection in real time. Users can choose from a total of nine special effects, including the seven built into the D5200 (Selective Color, Color Sketch, Miniature Effect, Night Vision, Silhouette, High Key, Low Key), as well as the new Toy Camera Effect and HDR Painting*. This allows users to easily enjoy dramatic effects like those seen in art and the movies. This mode was adopted to respond to the creative intent of users searching for a way to express their own unique style and creativity.

    • Toy Camera Effect: Create photos and movies in which colors have been changed and edges have been shaded so that they appear to have been recorded with a toy camera. Users can adjust the vividness and degree of vignetting (peripheral shading) from three options each to suit their individual preferences.
    • HDR Painting*: The camera shoots two frames at different exposures and combines them, with processing that changes color tones, for HDR images with a painterly effect.
      • *HDR Painting cannot be applied to movies. Further, results of the HDR Painting effect cannot be previewed in the camera monitor.
  • Designed with a firm grip using just one hand and available in 3 colors, including a new gray option

    The D5300 grip is designed to fit comfortably in the palm of the hand for a firm hold using just one hand, making framing via both the optical viewfinder and the monitor's live view display easier. Further, in addition to the popular black and red colors, the D5300 is available in a new gray option. In addition, metal parts, such as the microphone cover and plate over the mode dial have a surface finish that gives the camera an elegant appearance.