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CES 2014: Fuhu introduces Dream Tab for kids


Fuhu, the corporate in the back of the well-liked Nabi tablet for youngsters, introduces its new Dreamtab, a brand new product tablet with content material supplied by using animation studio DreamWorks, on the Shopper Electronics Exhibit.


EL SEGUNDO, Calif. — The Fuhu thought was once to create an cheaper tablet oldsters would feel free to move to their youngsters and maintain them chuffed — in order that their cherished iPad would stay in their very own palms.

There are a lot of low cost Android tablets. However in 2013, Fuhu’s $199 Nabi took off, hanging one of these chord with folks that gross sales greater than doubled, to greater than 2 million devices, from 750,000 in 2012.

So what does Fuhu do for an encore? Workforce up with the DreamWorks Animation studio (Shrek, Madagascar) for a brand new Nabi, the “Dream Tab,” with unique cartoons, songs and apps from the DreamWorks library, together with apps like Indignant Birds and Caricature Community video games.

Fuhu involves CES with the brand new Android powered tablet, its 0.33 within the Nabi line (the $ninety nine Nabi and $199 Nabi 2) together with a number of extra grownup sort products geared toward youngsters.

All are brightly coloured — a trademark of the Nabi products, which distinguish it from the extra understated grownup tech colours of white, black and silver.

A brand new brilliant pink wi-fi printer — just like the Nabi — connects to the tablet. “Children need their very own printer,” Fuhu CEO Jim Mitchell says. “They wish to have the identical factor their oldsters have, however in their very own colours.”

There’s additionally a Nabi Karaoke computing device. Children stick their tablet atop the unit, choose up the large purple microphone, and begin singing alongside to the lyrics which might be proven on the Nabi display. The unit comes with audio system.


Nabi Karaoke.(Photograph: Sean Fujiwara)

No pricing has been introduced, however all three products can be launched within the first quarter.

The Dream Tab will function a application to show children methods to animate, and use the a hundred DreamWorks characters to wake themselves up or train with the donkey from Shrek.

Mitchell says CES can be a really perfect “unveiling,” for the brand new partnership with DreamWorks and the brand new Dream Tab. “CES is a huge exhibit for us,” he says. “It can be a possibility for us to get all of the shops in and show off what our center of attention is for 2014.”

The problem for Fuhu and different firms promoting less expensive iPad various tablets is the standard acceptance of the arena’s hottest tablet. “Children begin announcing iPad when they are three or four years outdated,” says Richard Doherty, an unbiased analyst with the Envisioneering Workforce.

Fuhu desires extra apps created particularly for the Nabi, and extra common acceptance of the Nabi as the child iPad various.

“CES might be a huge trying out floor for them,” Doherty says. “They may make connections there that might very much enlarge their market.”


Nabi tablets(Photograph: Sean Fujiwara)

Readers: Did you purchase a Nabi tablet on your youngsters? How do they adore it? Inform me about it on Twitter, the place I am @jeffersongraham.


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