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CES 2014: Yahoo turns focus on users daily habits, brings celebrity friends to CES


CES 2014: Yahoo turns focus on users daily habits, brings celebrity friends to CES

It’s going to as smartly had been referred to as "Marissa Mayer and her superstar chums at CES."

The Yahoo CEO’s extremely predicted keynote right here on the 2014 convey used to be equal elements leisure, comedy and musical revue punctuated by using speak of native commercials and firm acquisitions.

The likes of Katie Couric, Cecily Robust and Kenan Thompson from Saturday Evening Reside and John Legend trotted on stage right through the hour-lengthy presentatoin. Couric, Yahoo’s new world anchor, in truth talked Yahoo, whereas Sturdy anchored a Weekend Replace desk, lampooning the tech tales of 2013, and Thompson did his very best Al Sharpton.

"I would like to be giant on the web, however I’m not a cat who has had a nasty day," "Al" lamented.

Weekend update

The impact was once a crisp, clippy and enjoyable keynote, one who supplied a destroy from the drolling product descriptions that may steadily ship attendees into sleep.

Then again, there have been plenty of bulletins that Yahoo would not let slip in the course of the cracks. All of them revolved round a theme Mayer set early within the keynote: to make day-to-day habits exciting and provoking.

Lifestyles simplified

Mayer began the express via noting Yahoo now has four hundred million month-to-month customers, a bunch she used to reinforce the corporate’s positioning of "mobile first."

She introduced Yahoo’s acquisition of Aviate, an app launcher that routinely organizes customers apps and surfaces what it determines to be probably the most related ones.

Mayer supplied no data as to the destiny of Aviate, and as a substitute introduced out Couric to speak about how information consumption has modified considering the fact that she obtained within the biz over 30 years in the past. It used to be all a segue to talk about a brand new Yahoo app known as News Digest, which curates news from various sources and presents it in a "comprehensive, complete and easy" way.

David Pogue

News was by far Yahoo’s strongest pitch at the keynote, and the company also launched two new Digital Magazine properties – Yahoo! Food and Yahoo! Tech – during the course of talk.

Yahoo also introduced a new Smart Guide feature for its Smart TV interface, a place to "bring all your content together in one place." It seems like a simple enough addition, and Yahoo moved quickly off the topic of why video matters in this day and age.

Yahoo’s last major announcement centered around Tumblr. CEO David Karp joined Mayer onstage to discuss how long users are lingering on posts, and especially how well sponsored posts are performing.

David Karp

He revealed that native ads are coming to the service, powered by its parent company Yahoo. It’s not a big move for consumers, but one that brings one property Yahoo has purchased further into its revenue stream.

Yahoo saved the best for last, and no it wasn’t SVP Advertising Technology Scott Burke talking about advertising options.

Singer John Legend serenaded the crowd, sending them off to the CES floor with a wink and a bow.