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CES 2014: Yahoo’s Mayer puts on a show


LAS VEGAS — Lots of got here to look Yahoo CEO Marissa Mayer discuss on the World CES express as of late. What they acquired used to be a convey straight out of P.T. Barnum.

All the way through a a ways-ranging hour-lengthy dialogue on Yahoo’s 2014 plans, Mayer shared the stage with John Legend, Katie Couric, solid participants of Saturday Night time Reside, Tumblr CEO David Karp and former New York Occasions tech columnist David Pogue.

Tons of waited in line to percent the 1,seven hundred-seat Las Vegas Hilton Theater to get an update from Mayer, who delivered her first main speech in months. She made her level early and ceaselessly. “We’re amid a major shift to mobile,” she mentioned.

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Yahoo, which recently eclipsed 400 million monthly mobile users (800 million total worldwide), is throwing its chips into the mobile game. That’s where the people – and revenue – are, Mayer says. By 2017, the company expects 3.8 billion connected devices worldwide.

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Mayer made a powerful pitch for Yahoo’s dedication to information within the smartphone and tablet age. She introduced onstage Couric, who joined the corporate late closing year, to give an explanation for her position. Couric, who poked enjoyable at herself for famously asking “What’s the Web?” on the Nowadays express in 1994, intends to interview newsmakers on Yahoo and convey “point of view and expertise” to a “Tsunami” of information that overwhelms customers.

“We’re re-imagining how we take unique and curated content material and ship it on mobile,” Couric mentioned.


Marissa Mayer of Yahoo greets Katie Couric.(Photograph: Tim Loehrke USA TODAY)

Mayer additionally introduced Yahoo Information Digest, a twice-a-day information update, which is the off-shoot of its acquisition of Summly. Pogue premiered Yahoo Tech, its new digital journal.

They even threw in a SNL Replace spoof, with forged contributors Kenan Thompson and Cecily Robust. Yahoo has a content material partnership with the venerable NBC exhibit.

By way of most measures, Mayer’s first year as Yahoo CEO has been a roaring success. Its inventory has just about doubled, to about $31 per share, and she or he used to be not too long ago named No. 1 on Fortune’s “forty Beneath forty” checklist – the primary girl to earn that honor.

She has overseen greater than 20 acquisitions in that point, including a lot-wanted buzz and customers to the Yahoo model throughout the purchases of corporations like Tumblr and an exciting partnership with Katie Couric. And, in a chat with USA TODAY right through the vacations, she strongly hinted extra offers are to come back in 2014.

Nonetheless, questions linger over Yahoo’s lengthy-time period promoting earnings potentialities, below withering competitors from Google, Fb and others.


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