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Nokia MixRadio: Personalized, Simple, Social and Free


Nokia has launched MixRadio with the brand new Play Me characteristic in 31 international locations across the World. MixRadio gives a free track streaming provider that learns out of your listening habits to provide you with a customized radio station on the contact of a button.

Nokia_Music_MixRadio_Play_Me_Screen_LRWe expect Nokia MixRadio is the perfect-to-use song provider you’ll ever are trying, and probably the most personalised.

“Nokia MixRadio marries simplicity with an implausible stage of personalization, for a mobile-first way so one can assist everyone, no longer simply the avid track fan, to revel in and uncover new tune,” says Jyrki Rosenberg, VP and Head of Nokia Leisure.

Customize your listening expertise with ‘Play Me’

“We’ve taken simplicity to the following degree”. MixRadio builds on the acclaimed Nokia Song streaming carrier that launched two years in the past to streamline your expertise of discovering new song on the go. The brand new “Play Me” button helps you get to personalised content material even sooner, on the single contact of a button from the touchdown display in truth. And it signifies that each person will now have their very own track listening expertise.

That you may simply customise – and customise – your MixRadio listening with a easy ‘thumbs up’ or ‘thumbs down’, and artist ‘favorite’ options. MixRadio learns as you hear, combining your individual assortment, preferences and listening habits to nice-tune your mixes from a list of over 26 million tracks.

“It’s as straightforward as turning on the radio, however you’re in regulate – only one contact of Play Me offers folks with their very own non-public radio station – which you can skip songs, in addition to construct your station round your likes and dislikes with the thumbs up and down characteristic,” says Jyrki.

“Beneath its easy, simple-to-use exterior, there’s loads happening that gets rid of the hassles of track discovery for folk and brings the track proper to the entrance”. MixRadio makes use of subtle algorithms to seek out fits to your tastes, bearing in mind your listening historical past, your united states of america and even the time of day. It attracts from billions of knowledge factors from thousands and thousands of present customers and learns extra from each consumer each day.

mixradio2Jyrki tells us that future building will refine this even additional, making an allowance for precisely the place you’re, routinely offering totally different mixes for the gymnasium, the workplace or the morning go back and forth, as an example.

MixRadio additionally gives lots of of knowledgeable and superstar curated mixes, providing you with picks from throughout each style and duration. Your Mixes will also be saved for offline listening for these instances while you don’t have a knowledge connection equivalent to underground trip, and naturally to assist scale back knowledge use and charges.

Oh, and another factor: MixRadio is totally freed from promoting, and requires no subscription.

Get social with new ‘MixSharing’ function

Track legend Nile Rogers, the musician in the back of Sublime and Daft Punk’s world hit “Get Fortunate”, joins Nokia MixRadio for the launch adventure in New York nowadays, the place he declares a collection of unique mixes he has created and shared thru the brand new “MixSharing” function. The use of this option, which you can share three full tracks of a combination with your folks by the use of social media or SMS, which will also be listened to on-line at music.nokia.com, free of charge.

“Radio has always been the way most people discover new music, but the format hasn’t really changed since the 50’s. I love MixRadio because it’s radio for the digital generation, simple, immediate and unique,” says Nile. “And the MixSharing feature means people can create and transmit their own radio station! More people discovering great music is always a good thing.”

The free Nokia MixRadio with Play Me is now available to Nokia Lumia owners in 31 countries*, making it the most global personalized streaming service in the world. You can find MixRadio in the Windows Phone Store.


Want a premium experience?

Want more? Then step up to Nokia MixRadio+. For only $3.99 (USD) per month, Nokia MixRadio+ adds even more features to the service, including: unlimited downloads for offline use; unlimited skips; more sound options; Lyric streaming for many songs; and multi-device use, including access via the Web, tablet and more.

If you want more detail about MixRadio, you can learn more about the new update by tuning into the launch event on Facebook at 10AM Japanese Usual Time (GMT+5).

* Nokia MixRadio is now on hand within the following international locations: Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Indonesia, Eire, Italy, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Singapore, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.