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Nikon D5300 DSLR camera with Wi-Fi and GPS launched at Rs. 54,450

Anupam Saxena, October 17, 2013


Nikon India has launched the Nikon D5300 DSLR camera, a compact, entry-level model, which is also Nikon's first digital SLR camera to offer built-in wireless LAN (Wi-Fi) connectivity and GPS functions. The Nikon D5300 will be available November-mid onwards across India in Black, Red and Grey colour variants at an MRP of Rs. 54,450 for the body only, Rs. 59,950 with 18-55mm VR lens, and Rs. 75,950 with 18-140mm VR lens.
Nikon claims that the D5300 offers significantly enhanced optical technologies, including an optimised EXPEED 4 image-processing engine with no optical low-pass filter. It says the absence of a low-pass filter maximises the resolution of the high pixel count and rendering capabilities of NIKKOR lenses.
As per Nikon, the D5300 sports a monocoque structure made of a new material for a smaller and lighter body that makes it strong and durable. The D5300 features a 3.2-inch, 1037k-dot vari-angle LCD monitor with wide viewing angle to allow shooting from any angle.
The Nikon D5300 features an effective pixel count of 24.2-megapixels and a Nikon DX-format CMOS sensor.
The D5300's built-in Wi-Fi connectivity feature can be used for transmitting images to a smart device for sharing as well as for remote shooting. The built-in GPS function records location data and tracks movement.
It also offers a D-Movie function for recording full-HD 1920 × 1080 pixels, 60p movies and toy camera effect and HDR Painting special effects modes (total of 9 effects).
Speaking on the announcement, Hiroshi Takashina, Managing Director, Nikon India said, "Today's announcement strengthens Nikon's leadership in the D-SLR category. The D5300 features Nikon's latest innovative technologies, allowing users to instantly shoot, store and share images. The new entrant is specifically designed to give an edge to the users to unleash their creativity, and truly test the boundaries of a photographer's imagination"
Sajjan Kumar, Vice President-Imaging, Nikon India, elaborated: "The D5300 is a unique and compact D-SLR with features such as Wi-Fi and GPS function that allow users to look back on routes taken on vacation or with outdoor activities. The new entrant boasts an EXPEED 4 image-processing engine and a smaller and lighter body which is easy to carry & durable as well."
Kumar added, "The camera is equipped with some new features likes HDR Painting added to Special Effects mode with a total of 9 effects for more creative expression with still images and movies. This camera will definitely bring out the inner creativity of photographers during the festivities around." 

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Latest Technology, Nikon

Digital SLR camera D5300 Zoom/Focus Assist Lever NAL-1

  • An effective pixel count of 24.2-million pixels and a Nikon DX-format CMOS sensor with no optical low-pass filter, as well as the latest image-processing engine, EXPEED 4, for the best image quality and definition in its class

    The D5300 offers an effective pixel count of 24.2-million pixels and is equipped with a DX-format CMOS image sensor developed exclusively by Nikon. It supports a broad range of standard sensitivities, from ISO 100 to ISO 12800, as well as additional expansion up to ISO 25600 equivalent (Hi 1), for high-definition images exhibiting very little noise with shooting at a broad range of sensitivities. In addition, the latest image-processing engine, EXPEED 4, optimized to be even faster for high-performance digital SLR cameras, provides significantly better results with noise reduction (NR), auto white balance, color reproduction characteristics, and tone processing. What's more, the absence of a low-pass filter maximizes the superior resolution of the high pixel count and rendering capabilities of NIKKOR lenses.

  • Built-in Wi-Fi for transmitting high-quality images to a smart device for simple sharing

    As Nikon's first digital SLR camera equipped with a built-in Wi-Fi function, high-quality images with an effective pixel count of 24.2-million pixels captured from a variety of angles using the flexible vari-angle monitor can be transferred to a smart device for sharing with others*1. This expands the ways in which images are enjoyed after they are taken by enabling immediate image transfer for sharing photos with family and friends via blogs or social networking sites anytime, anywhere.

    • Transfer function: Images captured by the D5300, or already saved to a memory card inserted in the D5300, can be transferred to a smart device over a wireless connection. Transferred images can be viewed in the smart device display, or uploaded to a blog or social networking site. In addition, the size at which images are transferred to a smart device can be selected from two options in accordance with smart device storage capacity.
    • Manual upload function: Users can select images to be uploaded to a smart device using the D5300 monitor display. In situations or environments that do not sufficiently support immediate image upload, or when a smart device is not readily available, the camera can be used to specify images, and image file size, to be uploaded to the smart device at a later time.
    • Remote shooting function: The D5300's live view display is shown in the smart device display, enabling remote control over shooting. The camera's live view shooting display is shown in the smart device display, allowing users to accurately frame photos and predict results with remote control over shooting*2.
    • *1The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store).
    • *2Effective only when AF-area mode is set to "Normal-area AF" or "Wide-area AF".
  • A built-in GPS function that records location data and tracks movement

    The D5300 is Nikon's first digital SLR camera with a built-in GPS function, enabling recording of location data (longitude, latitude, altitude) with images. Collaboration with ViewNX 2, NIKON IMAGE SPACE, and commercial mapping software enables display of images where they were captured on maps, as well as sharing of images with location data. What's more, the A-GPS function makes detection of location data smoother. This capability allows users to look back on memories, or track their movement, on vacations or with outdoor activities by shooting location, and date and time of capture.

  • A monocoque structure made of a new material for a smaller and lighter body that is strong and durable

    The D5300 is designed with a monocoque structure utilizing a new material. As the camera cover and body are formed with a rigid, integrated structure, there are fewer joints. This enables a smaller and lighter camera with a width of 125 mm, height of 98 mm, and depth of 76 mm, and weighing just 530 g*, all while maintaining the necessary strength and durability.

    • *Including battery and SD memory card; excluding body cap.
  • A 3.2-in., 1037k-dot vari-angle LCD monitor with wide viewing angle for simple shooting from any angle

    Adoption of a larger 3.2-inch, approximately 1037k-dot LCD monitor with wide viewing angle ensures a crisp, clear display. The side-hinged vari-angle monitor opens from 0 to 180° to the side, and can be rotated up to 90° clockwise and up to 180° counter-clockwise when it is open. This enables shooting from a wide variety of angles, from low to high, and making even self portraits possible.

  • D-Movie function for recording full-HD 1920 x 1080 60p movies

    The D5300 is equipped with a D-Movie function that supports recording of 1920 x 1080/60p movies. The combination of NIKKOR lenses, an effective pixel count of 24.2-million pixels, and the new EXPEED 4 image-processing engine provides movies with excellent resolution and very little in the way of noise, color aliasing, or moiré patterns. In addition, autofocusing during movie recording is possible using contrast-detect AF. When the focus mode is set to full-time-servo AF (AF-F) and AF-area mode is set to Subject-tracking AF, the camera automatically maintains focus on moving subjects. Manual movie settings are also available, allowing users to choose the desired shutter speed and ISO sensitivity in live view mode and with movie recording. Movie frame rate with full-HD recording can be selected from 24p, 25p, 30p, 50p, and 60p. In addition to recording of high-quality sound via the built-in stereo microphone, the optional Stereo Microphone ME-1 can also be used to record stereo sound.

  • Toy Camera Effect and HDR Painting added to Special Effects mode (total of 9 effects) for more creative expression with still images and movies

    The D5300 is equipped with a Special Effects mode, with which effects can be selected and applied with recording of both still images and movies. Preview in the camera monitor before shooting or recording begins allows users to confirm the results of effect selection in real time. Users can choose from a total of nine special effects, including the seven built into the D5200 (Selective Color, Color Sketch, Miniature Effect, Night Vision, Silhouette, High Key, Low Key), as well as the new Toy Camera Effect and HDR Painting*. This allows users to easily enjoy dramatic effects like those seen in art and the movies. This mode was adopted to respond to the creative intent of users searching for a way to express their own unique style and creativity.

    • Toy Camera Effect: Create photos and movies in which colors have been changed and edges have been shaded so that they appear to have been recorded with a toy camera. Users can adjust the vividness and degree of vignetting (peripheral shading) from three options each to suit their individual preferences.
    • HDR Painting*: The camera shoots two frames at different exposures and combines them, with processing that changes color tones, for HDR images with a painterly effect.
      • *HDR Painting cannot be applied to movies. Further, results of the HDR Painting effect cannot be previewed in the camera monitor.
  • Designed with a firm grip using just one hand and available in 3 colors, including a new gray option

    The D5300 grip is designed to fit comfortably in the palm of the hand for a firm hold using just one hand, making framing via both the optical viewfinder and the monitor's live view display easier. Further, in addition to the popular black and red colors, the D5300 is available in a new gray option. In addition, metal parts, such as the microphone cover and plate over the mode dial have a surface finish that gives the camera an elegant appearance.

  • Latest Technology, Nikon

    AF-S NIKKOR 58mm f/1.4G

    October 17, 2013

    A fast normal lens for which advanced optical design technologies have been adopted for both superior rendering of point light sources and beautiful bokeh with smooth focusing transition from blurred to sharp

    TOKYO - Nikon is pleased to announce the release of the AF-S NIKKOR 58mm f/1.4G, a fast normal lens compatible with Nikon FX-format digital SLR cameras.

    The AF-S NIKKOR 58mm f/1.4G is a lens that makes the most of advanced optical design technologies long cultivated by Nikon to achieve high reproduction capability of point light sources even at the maximum aperture, and natural depth of subjects utilizing smooth and beautiful bokeh characteristics. With shooting of distant night landscapes, the lens minimizes the sagittal coma flare that makes a point light source look like a bird with its wings spread to render point light sources as sharp points with no distortion or fringes across the entire frame, even at maximum aperture, for clear and crisp night landscape shots.
    In addition, the AF-S NIKKOR 58mm f/1.4G renders subjects impressively with beautiful bokeh that moderately changes as the distance from the sharply focused point increases for natural depth that makes near human subjects or still objects appear more three dimensional.

    What's more, despite being a fast lens, not only is light falloff controlled for natural brightness across the entire frame, even at the maximum aperture of f/1.4, for sharp rendering of objects at infinity, but adoption of Nano Crystal Coat effectively reduces flare and ghost.

    This single lens responds to the demands of professional and advanced amateur photographers looking to achieve the images they intend with all types of photos, from night landscapes to impressive photos utilizing bokeh.

    AF-S NIKKOR 58mm f/1.4G Primary Features

    • A fast normal lens with a focal length of 58mm and maximum aperture of f/1.4 that utilizes advanced optical design technologies
    • Minimization of sagittal coma flare for high reproduction capability of point light sources as sharp points across the entire frame
    • Sharp, high-resolution images can be reproduced even at the maximum aperture
    • Original lens characteristics that provide natural depth reproduction with which the degree of bokeh moderately changes as the distance from the sharply focused point increases
    • Controlled light falloff retains natural brightness across the entire frame even at the maximum aperture of f/1.4
    • Nano Crystal Coat effectively reduces flare and ghost

    Development background

    The AF-S NIKKOR 58mm f/1.4G was developed as a lens that offers new photographic creativity possible only with NIKKOR lenses.
    Point light source reproduction capability with superior resolution and no distortion or fringes was improved with further development of the concept behind the Ai Noct Nikkor 58mm f/1.2 (released in 1977), which enabled rendering of point light sources as sharp points, as well as adoption of advanced optical design technologies based on 80 years of Nikon know-how and optical technologies. Further, we also adopted a design concept based on the reproduction of three-dimensional subjects as natural images with depth in two-dimensional photography for a "three-dimensionally high-fidelity lens". As a result, the lens also offers beautiful bokeh capabilities.
    This exclusive reproduction capability expands the ways in which users express themselves for positioning that distinguishes it from other lenses.

    The 80th Anniversary of the NIKKOR brand and NIKKOR sales

    NIKKOR is Nikon's brand of photographic lenses. This year, the NIKKOR brand celebrates its 80th anniversary. The NIKKOR name arose from adding "r"—a common practice in the naming of photographic lenses at the time the name was established—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

    Nikon's own high-quality standards are applied to all stages from initial design and development to final product release for design that responds to user needs, and production system and inspections that ensure the superior quality of NIKKOR lenses.

    Nikon's lineup of lenses for cameras with interchangeable lenses currently consists of more than 80 types of lenses, including ultra wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced cameras with interchangeable lenses. Nikon will continue to develop and release high-quality products that appeal to users the world over.

    • Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
    • The information is current as of the date of publication. It is subject to change without notice.

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    Misc. Digital Camera, Sony
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    Sony launches full-frame Alpha 7 and Alpha 7R mirrorless interchangeable lens cameras

    Sony has launched two new mirrorless cameras, the Alpha 7 and Alpha 7R, which it claims to be the world's smallest full-frame interchangeable lens models.
    The Alpha 7R camera features a 36.4 (effective) megapixel 35mm Exmor CMOS sensor, the highest resolution sensor in Sony's α line - with no optical low pass filter for added resolving power and increased image detail. The Alpha 7 model boasts a 24.3 (effective) megapixel 35mm Exmor CMOS sensor and a fast Hybrid AF system.
    Both of Sony's new Alpha-branded MILCs are equipped with a new BIONZ X processor; fast AF capabilities; an XGA OLED Tru-finder, full-HD 60 fps video recording, Wi-Fi and NFC connectivity for image sharing and transfer to compatible smartphones and tablets, and a  magnesium alloy build with dust- and moisture- resistance, among other features. The Alpha 7R and Alpha 7 cameras can access Sony's PlayMemories Camera apps, allowing users to add effects and filters, and tinker with other attributes using various utilities.
    The Sony Alpha 7 and 7R feature nine different customisable buttons, and 46 assignable functions that can be adjusted based on shooting preferences. Assignable control surfaces include the front and back dials, rear control wheel and the exposure compensation dial. Sony says users will be able to preview all changes to photographic settings in realtime on the 2.4 million-dot XGA OLED Tru-Finder, or the tiltable 3-inch LCD screen.

    sony-alpha-7r-back.jpg"With these new Alpha 7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera," said Mike Kahn, director of the interchangeable lens camera business at Sony Electronics. "The Alpha 7 and Alpha 7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave."
    According to Sony, the onboard BIONZ X image processor enables the two cameras to accurately reproduce textures details in in realtime, and allows for low noise performance in all types of lighting conditions. Sony adds that the Processor, combined with the high resolution sensors, allow both the cameras to shoot full-HD video (AVCHD progressive, 1920x1080pixels at 60p) with detailed colours and low noise.
    The Sony Alpha 7 and 7R's Clear Image Zoom feature is available for video recording as well. Other pro-style movie features include an audio recording level control and display, and a "live" HDMI output for passing video through to an external monitor or recording device.
    Sony has also announced five new full-frame E-mount lenses for the Alpha 7R and Alpha 7 cameras, including mid-range zoom lenses from Sony and Carl Zeiss, two bright Zeiss Sonnar T* prime lenses and a G Lens telephoto zoom.
    The Sony Alpha 7R and Alpha 7 full-frame interchangeable lens cameras will be available for purchase starting December. The Alpha 7R camera will be offered as a body-only option for about $2,300.
    The Sony Alpha 7 camera will be offered with a 28-70mm F3.5 - F5.6 full- frame lens (model SEL2870) for about $2,000. It will also be offered as a body-only for about $1,700.

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