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Misc. Digital Camera, Sony
Latest Technology, Misc. Digital Camera, Sony

Sony launches full-frame Alpha 7 and Alpha 7R mirrorless interchangeable lens cameras

Sony has launched two new mirrorless cameras, the Alpha 7 and Alpha 7R, which it claims to be the world's smallest full-frame interchangeable lens models.
 
The Alpha 7R camera features a 36.4 (effective) megapixel 35mm Exmor CMOS sensor, the highest resolution sensor in Sony's α line - with no optical low pass filter for added resolving power and increased image detail. The Alpha 7 model boasts a 24.3 (effective) megapixel 35mm Exmor CMOS sensor and a fast Hybrid AF system.
 
Both of Sony's new Alpha-branded MILCs are equipped with a new BIONZ X processor; fast AF capabilities; an XGA OLED Tru-finder, full-HD 60 fps video recording, Wi-Fi and NFC connectivity for image sharing and transfer to compatible smartphones and tablets, and a  magnesium alloy build with dust- and moisture- resistance, among other features. The Alpha 7R and Alpha 7 cameras can access Sony's PlayMemories Camera apps, allowing users to add effects and filters, and tinker with other attributes using various utilities.
 
The Sony Alpha 7 and 7R feature nine different customisable buttons, and 46 assignable functions that can be adjusted based on shooting preferences. Assignable control surfaces include the front and back dials, rear control wheel and the exposure compensation dial. Sony says users will be able to preview all changes to photographic settings in realtime on the 2.4 million-dot XGA OLED Tru-Finder, or the tiltable 3-inch LCD screen.

sony-alpha-7r-back.jpg"With these new Alpha 7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera," said Mike Kahn, director of the interchangeable lens camera business at Sony Electronics. "The Alpha 7 and Alpha 7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave."
 
According to Sony, the onboard BIONZ X image processor enables the two cameras to accurately reproduce textures details in in realtime, and allows for low noise performance in all types of lighting conditions. Sony adds that the Processor, combined with the high resolution sensors, allow both the cameras to shoot full-HD video (AVCHD progressive, 1920x1080pixels at 60p) with detailed colours and low noise.
 
The Sony Alpha 7 and 7R's Clear Image Zoom feature is available for video recording as well. Other pro-style movie features include an audio recording level control and display, and a "live" HDMI output for passing video through to an external monitor or recording device.
 
Sony has also announced five new full-frame E-mount lenses for the Alpha 7R and Alpha 7 cameras, including mid-range zoom lenses from Sony and Carl Zeiss, two bright Zeiss Sonnar T* prime lenses and a G Lens telephoto zoom.
 
The Sony Alpha 7R and Alpha 7 full-frame interchangeable lens cameras will be available for purchase starting December. The Alpha 7R camera will be offered as a body-only option for about $2,300.
 
The Sony Alpha 7 camera will be offered with a 28-70mm F3.5 - F5.6 full- frame lens (model SEL2870) for about $2,000. It will also be offered as a body-only for about $1,700.

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Latest Technology, LG

LG G2 – Learning From You!

LG G2 is finally here, and does it pack a punch! With features that had the industry abuzz even before the launch, this phone marches ahead way too far on what we have come to expect from any smartphone.

How? Well, to start with there’s the design. This is where LG G2 completely surpasses imagination. It does away with the tradition of placing volume keys and power button on the sides of the phone and gives you one key that controls it all. And proving that nothing’s more amazing than the power of simplicity, this key is placed in the rear of the phone. Why? Just hold your phone in your hand and observe where your index finger is.  Yes, it is hanging somewhere on the rear of the phone. And using the index fingers to operate the buttons placed on the sides of the phone is a bit of stretch. But all this changes with the rear key! You can use your index finger to turn volume up or down, power on or off, and even operate the camera, which lets you click sensational selfies easily.

LG G2

Now, you might wonder if the rear key takes up space on the back of the phone does that mean the battery is compromised. Since Smartphone batteries are notorious for running out quickly, that is a valid concern. However, the LG G2 takes care of this with its unique step-designed 3000mAh battery with increased capacity. The processor is Qualcomm Snapdragon 800 2.26GHz. This means a powerful processor and battery that together make your experience incredibly long-lasting and exciting.

The LG G2 is also a beautiful piece of technology, and we mean that literally. The bezel is super slim. This allows LG G2 to sport a Large 5.2 inch IPS display panel. So you have all the fun of a large screen, without the bulk that makes handling the phone a clumsy affair. The display is also genuine Full HD and that means crystal clarity when it comes to watching videos and images.

Now let’s get to the camera. If you have been looking for a phone that lets you leave your camera at home, then this is it! The LG G2 comes with a 13MP camera. But what’s so special about that, you may ask. Well, what really sets it apart is that the camera is powered by Optical Image Stabilization technology. You can take clear pictures even in a moving car as the OIS technology keeps the camera steady, even when your hands are not! Not only that, the images come out bright and clear even in low-light conditions. Bet, G2’s Camera is the best amongst all neighboring Smartphone Cameras available around. Indoor party pics, club shots…every image is just perfect. Plus, the lens is made of Sapphire Crystal Glass that is hundred percent fingerprint resistant.

What did you say? “What else!”

You are not satisfied easily, are you? And since the LG G2 is the result of Learning From You, the creators of the phone weren’t easily satisfied either! So along with the above, they created an intuitive User Interface that will take your breath away. One of its highlights is KnockOn, a feature that lets you switch your phone on or off with just a knock. Perfect for when your hands are busy. Also, you don’t need to fumble around with greasy hands to swipe or press buttons to answer calls. Just bring the phone close to your ear and voila, the call is answered. For those who thrive on doing everything simultaneously, the LG G2 comes with Slide Aside that lets you use three different apps at the same time. While recording videos, use Audio Zoom to amplify the voice of the person you actually want to listen to. LG G2 also delivers studio quality sound that’s even better than CD sound. So even music lovers will have nothing more left to ask for.

We could go on and on about everything that’s awesome about this phone, but still won’t be able to do justice to it. We suggest you go out and experience it yourself to see how, with LG G2, it’s all possible!

Explore the amazing LG G2 here - http://www.lg.com/in/g2

Latest Technology, Nikon

Five Nikon products receive the “Good Design Award 2013”

October 11, 2013

TOKYO - Nikon Corporation is pleased to announce that its 3 digital cameras, binoculars and microscopes are the recipients of the "Good Design Award 2013" sponsored by Japan Institute of Design Promotion.

Digital SLR camera
"Nikon D7100"

Digital SLR camera
"Nikon D610"

Advanced Camera with Interchangeable Lenses
"Nikon 1 AW1"

Binoculars
"MONARCH 7 8X42/10X42"

Research Stereo Microscopes
"SMZ25/SMZ18"
"SMZ25" research stereo microscope
Motorized epi fluorescence set

"SMZ18" research stereo microscope
Plain stand set

  • The information is current as of the date of publication. It is subject to change without notice.