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PlayStation 4 sales top 1 million units in first 24 hours: Sony

         
Sony Corp stated on Sunday it had offered 1 million devices of its new PlayStation four gaming console within the first 24 hours that it was once on hand in the US and Canada.

The console, which Sony is counting on to kick-start a revival of its consumer electronics business, went on sale on November 15.

Andrew House, the head of Sony Computer Entertainment, the unit of Sony that oversees PlayStation, said in a statement that “sales remain very strong in North America.”

“We expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29,” House said.

Sony Corp had previously announced it had received more than 1 million advance orders for the console. Still, the initial sales figures are Sony’s first salvo in a battle brewing with Microsoft Corp’s Xbox One console, which goes on sale Nov 22. Sony is also hoping its console can help build a platform for recovery at the Japanese company’s money-losing consumer electronics operations.

Sony is aiming to sell 5 million PS4 units by the end of its fiscal year that ends on March 31. Robert W. Baird & Co analyst Colin Sebastian has said he expects 2.5 million to 3 million PS4 shipments in the fourth quarter in North America.

Both the PS4, priced at $399 in the United States, and the Xbox One, with a price tag of $499, offer improved graphics for realistic effects, processors that allow faster game play and a slew of exclusive video games.

(Also see: PS4 priced $100 cheaper than Xbox One)

© Thomson Reuters 2013


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