QLED TV Alliance Kicks Off
In order to introduce consumers in China, the world’s biggest TV market, to the power of Quantum dots, the China Electronics Chamber of Commerce (CECC), the country’s regulatory and legislative body for the electronics industry, held the first QLED International Forum in Beijing. The illuminating April 13 event featured global TV manufacturers, distributors and academic institutions, who ultimately formed an alliance to work together to boost the QLED TV market.
Held under the theme ‘QLED’s Light Brightens the World,’ the forum welcomed approximately 300 guests to the Beijing Yanqi Lake International Convention & Exhibition Center. Joining the attending government agencies were TV manufacturers including Samsung Electronics, Hisense and TCL; representatives of Peking and Tsinghua universities; GOME Electrical Appliances and Suning Commerce Group, China’s top two TV distributors; and JD.com, one of the country’s major e-commerce companies.
In his opening address, CECC Vice Chairman Liu Yufeng outlined QLED TVs’ potential to transform the industry. “QLED TV achieved 100 percent annual growth rate in the Chinese market and will increase from 600,000 products in 2016 to 1.2 million in 2017,” he said. “At the same time, the sales at the world’s market will also increase from 3 million to 6 million units. Quantum dot technology will be the major trend of the TV industry.”
Market research firm DisplaySearch has estimated that global sales of Quantum dot TVs will exceed 18 million units in 2018. The goal of the QLED International Forum is to accelerate the market’s trend toward QLED TV.
After the attending distributors shared their strategies for vitalizing QLED TV sales, Samsung Electronics and other TV manufacturers signed contracts with GOME Electrical Appliances, Suning Commerce Group, JD.com, Five Star, Sundan and other distributors with the aim of boosting the QLED TV market.
Nanosys, the leading developer of Quantum dot technology, delivered a presentation that revealed QLED’s superior visual performance. The forum also provided a venue for TV manufacturers, display industry experts and academics to discuss the state of Quantum dot technology and QLED TV’s development.
Professor Peng Xiaogang of Zhejiang University summed up the significance of Quantum dots’ development quite succinctly. “Quantum dots are the best lighting material that mankind has ever found,” he explained. “The pure color representations, brightness and other features of Quantum dots are characteristics that other display technologies would have difficulties to take over.”
The event also featured an exhibition hall, which included exhibits on QLED TV, Quantum dot light emission, Quantum dot film, the technology’s biomedical applications, and other ways Quantum dots can be used in everyday life.
Samsung Electronics showcased its QLED Q7 and Q8 TVs, which offer the best picture quality. Samsung’s QLED TVs are the only displays capable of producing 100 percent color volume, which means that colors can be expressed accurately regardless of differing levels of brightness, ensuring that images are presented in the way the content producer intended.
However, as Liu Junguang, Samsung Electronics’ Vice President of Visual Display Business explained, an ability to portray vivid, accurate colors is not the only reason Quantum dot technology represents the future of TV.
“Because Quantum dots use inorganic materials, our displays can provide the utmost display quality without problems that leave marks on the screen, such as burn-in, or affect the lifespan of the product,” said Mr. Liu.
“It is the most suitable material for making displays,” he continued. “2017 is going to be the year when the global TV manufacturers works together to promote the QLED TV market.”