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Smarter ways to plan and optimize transport and logistics with Google Maps for Business


Editor’s word: For transport firms, getting issues from level A to level B within the most secure, smartest and best means is a prime precedence. This week we’re showcasing the Transport and Logistics Industry and the ways they’re relying on Google Maps for Business to get people, products and assets to their destinations faster.

GPS technology and digital mapping have had a huge impact on making transport and logistics companies more efficient. This week we’ll be demonstrating innovative ways transport and logistics companies can use maps for smarter fleet and asset management, routing, tracking and planning. To kick things off, we’re announcing a new snap-to-road feature of the Google Maps Tracks API that can help organizations gain access to valuable data about where they’ve been.

Launched last year, Google Maps Tracks API allows users to store, display and analyze GPS data on a map. For a shipping company with a fleet of delivery trucks, for instance, the Tracks API offers a way to record all the routes and places its vehicles have traveled to and from. Stored in the Google cloud and visualized on a Google Map, fleet managers can access their information reliably, securely and using a map interface they’re familiar with.

With snap-to-road, transport and logistics companies can have an even more accurate view of their GPS information. Based on GPS data points, it identifies the most likely road a truck has been traveling on and plots the route on a map. This allows an organization to easily decipher driver behaviors and routing trends.

The images above show the same GPS data from a delivery truck before and after applying snap-to-road. With snap-to-road, the delivery route is correctly shown on a Google map, indicating that the driver traveled down a major highway.

For a transport company, having more accurate ways to track and understand GPS data means they can plan and predict routing and logistics with greater precision. Contact our sales team for more information about the Tracks API and how Google Maps for Business solutions can help your business.