[Video] Samsung’s ‘Turn Off Your Light’ Campaign Spreads Light and Smiles in Indonesia
On March 21, Samsung branches worldwide went dark for the ‘Turn Off Your Light’ campaign, a Samsung initiative that illuminates issues surrounding climate change and electricity shortages and ‘donates’ light to places that truly need it.
Places like Tiom, a small village in the mountains of Indonesia’s Papua province without a single light bulb. For families like 10-year-old Deni’s, the day ends when the Sun goes down, and the absence of light can make working, preparing meals, and even having a comfortable conversation with family difficult.
Follow Deni as he walks us through a typical day – and night – in his quiet community, and see how the 1,400 solar-powered lamps donated through Samsung’s campaign are changing people’s lives.