Home » Latest Technology » Xolo announces three-year marketing deal with Liverpool FC

Xolo announces three-year marketing deal with Liverpool FC


Xolo has introduced a 3-season partnership with England’s Liverpool FC to turn into the respectable regional advertising associate of the soccer membership for India, Sri Lanka, Nepal and Bangladesh.

Because of the deal, which used to be introduced in New Delhi within the presence of Liverpool FC legend Robbie Fowler, Xolo, a sub-model of India’s Lava Global Ltd, plans to launch a co-branded Xolo-Liverpool FC handset within the above-talked about markets, along with providing LFC-associated content material on Xolo handsets. Xolo hopes that different sops like unique Liverpool merchandise, the prospect to go back and forth to Liverpool’s dwelling floor Anfield and the chance to satisfy present and former Liverpool FC gamers, will lend a hand achieve a foothold amongst Liverpool’s really extensive fan base in India.

Commenting on the technique at the back of Xolo’s partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava World Ltd., mentioned “India, these days, is likely one of the world’s quickest rising soccer locations, with the game rising as a well-liked possibility amongst new-age Indian audiences. Xolo has all the time stayed genuine to our model promise of handing over ‘the subsequent stage’ in mobility to our shoppers. We consider this partnership with Liverpool FC will assist us support this dedication in bringing best possible-in-category mobile experiences to Indian audiences.”

It can be noteworthy that Liverpool FC was once named essentially the most depended on soccer model in India within the Model Belief Document India 2013.

Chief Business Officer at Liverpool FC, Billy Hogan stated, “We’re delighted to announce our very first regional advertising and marketing partnership in India with Xolo, a number one good mobile devices model. Now we have thousands and thousands of fanatics in India and we’re dedicated to bringing the Membership nearer to them.”

Sunil Raina, Trade Head at Xolo, who signed the settlement with Liverpool Gross sales Director, Olly Dale at Liverpool’s coaching floor Melwood within the presence of LFC legend Kenny Dalglish, stated, “We consider that the partnership with the enduring Liverpool FC will deliver many synergies and thrilling alternatives to our customers and companions in India.”